Meal Replacement Market Outlook 2025-2034: Trends and Projections

At what pace is the meal replacement market growing, and what is its estimated value?

The meal replacement market size has grown strongly in recent years. It will grow from $18.54 billion in 2024 to $19.91 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to consumer shift towards convenience foods, retail expansion and availability, fitness and sports industry influence, innovations in ingredient formulations, weight management and fitness trends.

The meal replacement market size is expected to see strong growth in the next few years. It will grow to $28.25 billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to shift in retail strategies, growth in health-conscious consumer base, innovation in ingredient formulations, expansion of functional meal replacements, rise in personalized nutrition solutions. Major trends in the forecast period include personalized nutrition solutions, convenience in busy lifestyles, innovation in formulations, health and weight management, rise in functional ingredients.

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How have varous drivers impacted the growth of the meal replacement market?

The increasing prevalence of obesity and diabetes is expected to propel the growth of the meal replacement market going forward. Increasing diabetes is due to factors such as ethnicity, aging, and lifestyle. Meal replacement products are mostly used to treat diabetes by maintaining weight loss. However, as they are high in nutrients yet low in calories, they can also be used to treat obesity. For instance, in March 2024, according to the Office for Health Improvement & Disparities, a UK-based government department, between March 2022 and March 2023, the percentage of individuals with type 1 diabetes receiving all eight recommended care processes increased by 22%, and for type 2 diabetes, it increased by 21%, while the percentage achieving target HbA1c levels rose to 37.9%, the highest value ever reported by the National Diabetes Audit (NDA). Therefore, the increasing prevalence of obesity and diabetes is driving the growth of the meal replacement market.

What are the primary segments of the meal replacement market?
The meal replacement market covered in this report is segmented –

1) By Product: Powdered Products, Edible Bars, Ready-to-Drink, Other Products
2) By Application: Weight Gain, Weight Loss, Physical Fitness, Wound Healing, Other Applications
3) By Distribution Channel: Offline, Hyper markets and Super markets, Convenience Stores, Online, Other Distribution Channels

Subsegments:
1) By Powdered Products: Protein Powders, Nutritional Shake Mixes
2) By Edible Bars: Protein Bars, Meal Replacement Bars, Snack Bars
3) By Ready-to-Drink: Ready-to-Drink Shakes, Bottled Nutritional Drinks
4) By Other Products: Meal Replacement Soups, Functional Beverages, Snack Packs

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Which firms are leading the meal replacement market?

Major companies operating in the meal replacement market include Nestlé S.A., Unilever PLC, Abbott Laboratories Inc., GlaxoSmithKline plc, The Kraft Heinz Company, Atkins Nutritionals Inc., Kellogg Company, General Mills Inc., Amway Corporation, Glanbia plc, Herbalife Nutrition Ltd., Nu Skin Enterprises Inc., Usana Health Sciences Inc., Huel Limited, Garden of Life LLC, Quest Nutrition LLC, Orgain Inc., ThinkThin LLC, SlimFast Holdings Inc., No Cow Inc., Soylent Nutrition Inc., RXBAR LLC, Perfect Bar LLC, MealSquare LLC, Labrada Nutrition LLC, Dymatize Nutrition LLC

How will industry trends affect the trajectory of the meal replacement market?

Major companies operating in the meal replacement market are focusing on developing innovation, such as flavors available in two flavors: chocolate caramel and vanilla hazelnut. Flavors refer to the sensory impression of a food or substance determined primarily by the chemical senses of taste and smell. For instance, in September 2024, Arla Foods Group, a Denmark-based food company, launched a line of meal-replacement drinks branded as Protein Food to Go. The Protein Food to Go drinks contain 30 grams of protein per serving, making them a substantial source of protein for those seeking convenient nutrition. This high protein content is designed to support muscle maintenance and overall health, catering to active individuals and those looking for meal replacements.

Which geographic trends are shaping the meal replacement market, and which region has the highest market share?

The countries covered in the meal replacement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Does The Meal Replacement Market Report 2025 Offer?

The meal replacement market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

The meal replacement is used as a substitute for solid foods that contain the required quantities of calories and nutrients for the body. Meal replacement refers to a protein- and nutrient-enriched product intended to replace a meal. These are available in powdered drink form or as ready-made drinks.

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