How large is the meal replacement shakes market, and what is its growth trajectory?
The meal replacement shakes market size has grown strongly in recent years. It will grow from $5.64 billion in 2024 to $6.16 billion in 2025 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to increasing pace of life, growth of fitness, growing preference for preventive health management, rise busy lifestyles and hectic work schedules, and rising demand for nutritional products.
The meal replacement shakes market size is expected to see strong growth in the next few years. It will grow to $8.62 billion in 2029 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to growing consumer awareness, rising concerns about sustainability, rise in working women populace, rising demand for convenient and small-portion diet food, and increases plant-based ingredients. Major trends in the forecast period include advances in biotechnology and data analytics, shakes made with plant-based and sustainably, product innovation, introducing shakes that are vegan and gluten-free, and rising technology and digital platforms.
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What key drivers have fueled the meal replacement shakes market’s development over the years?
The increasing demand for plant-based food is expected to propel the growth of the meal replacement shakes market going forward. Plant-based foods are derived from plants, including fruits, vegetables, grains, nuts, seeds, legumes, and products from these ingredients. The increasing demand for plant-based food is due to its health benefits, environmental sustainability, biodiversity preservation, and ethical and animal welfare concerns. Meat replacement shakes help promote plant-based foods by offering a convenient, nutritious, and satisfying alternative to meat, supporting individual health and broader environmental and ethical goals. For instance, in May 2023, according to a report published by Plant Based Foods Association, a US-based nonprofit trade association, plant-based food sales in the U.S. grew by 6.6% in 2022, up from 5.9% in 2021, despite a 10% increase in average retail prices. This rising trend in plant-based diets is contributing to the growth of the rye market. Therefore, increasing demand for plant-based food drives the meal replacement shakes market.
What is the segmentation for the meal replacement shakes market?
The meal replacement shakes market covered in this report is segmented –
1) By Product Type: Ready-To-Drink Products, Powdered Products
2) By Form: Powder, Liquid
3) By Flavor: Vanilla, Chocolate, Mocha, Berries, Other Flavors
4) By Nature Meals: Organic, Conventional
5) By Distribution Channel: Direct Sales, Indirect Sales, Modern Trade, Convenience Stores, Independent Grocery Retailers, Specialty Food Stores, Online Retail, Other Retail Formats
Subsegments:
1) By Ready-To-Drink Products: Single-Serve Bottles, Multi-Serve Bottles, Organic Ready-To-Drink Meal Shakes, Plant-Based Ready-To-Drink Shakes, Protein-Enhanced Ready-To-Drink Meal Shakes, Low-Sugar Ready-To-Drink Shakes, High-Fiber Ready-To-Drink Meal Shakes, Meal Replacement Shakes With Probiotics, Meal Shakes For Weight Loss, Ready-To-Drink Shakes For Post-Workout Recovery
2) By Powdered Products: Single-Serve Powdered Meal Replacement Packs, Bulk Powdered Meal Replacement Products, Organic Powdered Meal Shakes, Plant-Based Protein Powdered Shakes, High-Protein Powdered Meal Replacements, Low-Sugar Powdered Meal Shakes, Meal Replacement Powder With Fiber, Gluten-Free Powdered Meal Shakes, Meal Replacement Powder For Weight Management, Customizable Powdered Meal Shakes (Flavor Or Nutrient Adjustments)
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Meal Replacement Shakes Market Report 2025
Who are the most influential companies in the meal replacement shakes market?
Major companies operating in the meal replacement shakes market are Abbott Laboratories, The Kellogg Company, Glanbia PLC, Herbalife Nutrition, Perrigo Company Plc, The Simply Good Foods Company, Organic Inc., Bob’s Red Mill Natural Foods Inc., Ripple Foods, Idealshape LLC, Soylent Inc., Medisys Biotech Pvt Ltd., Fast&Up, Nouveau Medicament (P) Ltd., Saturo Food GmbH, HLTH Code, Elev8 Brands Inc., Marico Pvt Ltd., The Divine Foods, Damhert Nutrition
What are the top industry trends projected to impact the meal replacement shakes market?
Major companies operating in the meal replacement shake market are developing innovative products, such as plant-based shakes, to cater to the growing demand for sustainable, health-conscious, and ethically produced food options. Plant-based shake refers to a beverage made primarily from plant-derived ingredients that aims to deliver a nutrient-dense, low-sugar, high-fiber, and dairy-free beverage using wholesome ingredients from plants. For instance, in February 2024, HLTH Code, a US-based meal replacement company, launched a plant-based meal replacement shake. These are suitable for vegans and vegetarians to meet the growing demand for dairy-free and vegan-friendly nutrition products in health and wellness. It is formulated to be a nutritionally complete meal, with 400 calories per serving, and is designed to support metabolic health, weight management, and muscle growth.
What are the major regional insights for the meal replacement shakes market, and which region holds the top position?
North America was the largest region in the meal replacement shakes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the meal replacement shakes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Meal Replacement Shakes Market Report 2025 Offer?
The meal replacement shakes market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Meal replacement shakes are formulated beverages designed to substitute for a regular meal. They are typically rich in essential nutrients, including proteins, vitamins, minerals, and sometimes fiber, to ensure a balanced nutritional profile similar to a conventional meal. Meal replacement shakes are often used for weight management, convenience, or nutritional supplementation, and they come in various flavors and forms, including ready-to-drink bottles and powdered mixes.
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Meal Replacement Shakes Market Report 2025
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