How big is the meat substitute market today, and what are its future growth expectations?
The meat substitute market size has grown rapidly in recent years. It will grow from $7.22 billion in 2024 to $8.09 billion in 2025 at a compound annual growth rate (CAGR) of 12.0%. The growth in the historic period can be attributed to rising awareness about the health risks, growth of vegetarianism and veganism, concerns about the environmental impact of livestock farming, growing awareness and concern over the ethical treatment of animals, increasing high-protein meat alternatives.
The meat substitute market size is expected to see rapid growth in the next few years. It will grow to $12.64 billion in 2029 at a compound annual growth rate (CAGR) of 11.8%. The growth in the forecast period can be attributed to increasing vegan population, increased investment from major food corporations, government policies and incentives promoting sustainable and healthy eating, increasing cholesterol-free protein, and rising meat substitutes. Major trends in the forecast period include innovation in plant-based meat, technological advancements, expansion into new categories, clean label and health-focused products, and development of cultured meat (lab-grown meat).
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How has the meat substitute market evolved, and what factors have shaped its growth?
The increasing vegan population is expected to propel the growth of the meat substitute market going forward. The vegan population exclusively consumes plant-based foods, avoiding all animal products, including meat, dairy, eggs, and honey, driven by ethical, environmental, and health considerations. The rising awareness about the health risks associated with consuming animal products, such as heart disease, high cholesterol, and certain cancers, is prompting people to adopt vegan diets. Meat substitutes are delicious, nutritious, and convenient alternatives to meat, making it easier for individuals to adopt and maintain a vegan lifestyle while promoting the environmental and ethical benefits of reducing animal product consumption. For instance, in January 2024, vegconomist, a UK-based provider of plant-based and cellular agriculture news, the UK’s vegan population has now reached 2.5 million, with 4.7% of adults adhering to a plant-based diet. This represents a significant increase of 1.1 million individuals between 2023 and 2024.
What are the major segments of the meat substitute market?
The meat substitute market covered in this report is segmented –
1) By Product: Tofu, Tempeh, Seitan, Quorn, Other Types
2) By Source: Plant-Based Protein, Mycoprotein, Soy-Based, Other Sources
3) By Form: Solid, Liquid
4) By Category: Refrigerated, Shelf Stable, Frozen
5) By Distribution Channel: Off-Trade, On-Trade
Subsegments:
1) By Tofu: Firm Tofu, Soft Tofu, Silken Tofu, Flavored Tofu, Organic Tofu, Tofu Blocks, Tofu Patties And Sausages, Tofu Nuggets, Tofu-Based Ready-To-Eat Meals, Smoked Or Grilled Tofu
2) By Tempeh: Traditional Soy Tempeh, Organic Tempeh, Tempeh With Grains (Barley, Quinoa), Flavored Tempeh (Smoked, Spicy), Tempeh-Based Sausages And Burgers, Tempeh Nuggets, Tempeh Ready-To-Cook Meals, Tempeh Slices For Sandwiches, Fresh Tempeh
3) By Seitan: Fresh Seitan, Seitan-Based Sausages, Seitan Fillets And Steaks, Seitan Crumbles (For Tacos, Stir-Fries), Flavored Seitan (BBQ, Garlic, Teriyaki), Organic Seitan, Pre-Cooked Seitan, Seitan Patties For Burgers, Seitan Nuggets
4) By Quorn: Quorn Fillets, Quorn Mince, Quorn Nuggets And Bites, Quorn Sausages, Quorn Burger Patties, Quorn Ready-To-Eat Meals, Organic Quorn, Quorn With High Protein, Quorn-Based Meat Alternatives (Meatballs, Taco Filling)
5) By Other Types: Plant-Based Ground Meats (Lentil, Chickpea, Pea Protein-Based), Jackfruit-Based Meat Substitutes, Mushroom-Based Meat Substitutes, Bean And Legume-Based Meat Alternatives, Rice And Vegetable Protein-Based Meat Substitutes, Insect Protein-Based Meat Alternatives, Pea Protein-Based Sausages And Patties, Almond Protein-Based Meat Alternatives, Seaweed-Based Meat Substitutes
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Which companies dominate the meat substitute market?
Major companies operating in the meat substitute market are Cargill Incorporated, Nestle S.A., Archer-Daniels-Midland Company (ADM), Unilever PLC, Tyson Foods Inc., Kellogg Company, JBS S.A., DuPont de Nemours Inc., International Flavors & Fragrances Inc., Conagra Brands Inc., Kerry Group, Ingredion Incorporated, Roquette Freres, MorningStar Farms, Hain Celestial Group Inc., Amy’s Kitchen, Vital Farms, Impossible Foods Inc., Quorn Foods, Tofurky, Beyond Meat Inc., Field Roast Grain Meat Co. Inc., The Vegetarian Butcher, Lightlife Foods, Gardein International Inc., Gardenburger, Evol Foods
How will evolving trends contribute to the growth of the meat substitute market?
Major companies operating in the meat substitute market are focusing on innovative meat alternatives, such as shredded beef alternatives, as an option to reduce their meat consumption. Shredded beef alternatives are plant-based products designed to mimic shredded beef’s texture, flavor, and versatility. For instance, in May 2024, The Mushroom Meat Company, a US-based company that provides, launched a new shredded beef alternative made from a blend of functional mushrooms and whole plants. The product promises to revolutionize the alternative protein market by delivering a meat-like experience rich in nutrients. It is made with mushrooms and seeds, without any seasonings, to add ones own choice of flavors and sauces to suit personal needs.
What are the key regional dynamics of the meat substitute market, and which region leads in market share?
Europe was the largest region in the meat substitute market in 2024. The regions covered in the meat substitute market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Meat Substitute Market Report 2025 Offer?
The meat substitute market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
A meat substitute, also known as a meat alternative or meat analog, is a food product designed to replicate the taste, texture, and nutritional value of meat, but made from non-meat ingredients. These substitutes are commonly used by vegetarians, vegans, and people seeking to reduce their meat consumption for health, environmental, or ethical reasons.
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