How Will the Media Asset Management Market Size Fare in the Coming Years?
The media asset management market size has seen significant growth in recent years. Data analyst projections state that it will surge from $6.04 billion in 2024 to $7.22 billion in 2025 at a compound annual growth rate (CAGR) of 19.5%. The market growth in the historical period can be accredited to increased utilization of multimedia in marketing, globalization of media production, increased video content production, the complexity of media rights and licensing, the need for archive and preservation, efficiency in newsroom operations, and the demand for cross-platform content delivery.
The exponential growth trend of the media asset management market size is set to continue. It is forecasted to soar to $16.31 billion in 2029 at a compound annual growth rate (CAGR) of 22.6%. Advanced search and discovery capabilities, hybrid work environments in media production, personalized content delivery, integration with project management tools, the focus on sustainability in media production, international content distribution challenges, and social media integration and distribution are set to drive the market’s growth in the forecast period. Furthermore, the trend towards cloud-based MAM solutions, remote work collaboration tools, automated workflows, mobile accessibility, subscription-based pricing models, integration with editing software, and media analytics for performance insights are expected to fuel future growth.
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What Are the Primary Drivers of the Media Asset Management Market?
The growth of the media asset management market is propelled by the surge in digital advertising. Digital advertising, which includes marketing on websites, streaming media, and other online platforms across various formats, aids businesses in marketing funnel, brand awareness, and consumer engagement. In the realm of digital advertising, media asset management helps archive broadcast media, store video assets, and distribute large volumes of multimedia content. For instance, the Interactive Advertising Bureau reported that internet advertising revenues reached a record-high of $225 billion in April 2024, an increase of 7.3% year-over-year (YoY) between 2022 and 2023. Such an uptick in digital advertising is set to enhance the demand for media asset management.
Which Segments Are Covered in the Media Asset Management Market Report?
The media asset management market covered in this report is segmented:
1) By Deployment: On-Premise, Cloud (SaaS).
2) By Organization Size: SMEs (Small And Medium Enterprises), Large Enterprises.
3) By End-User: Media And Entertainment, BFSI, Government, Healthcare, Retail, Manufacturing, Other End-Users.
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Which Players Are the Major Contenders in the Media Asset Management Market?
Prominent companies operating in the market are Amazon.com Inc., Dalet SA, Imagen Ltd., Prime Focus Technologies Ltd., Sony Group Corporation, Microsoft Corporation, VSN Video Stream Networks SL, Bynder BV, Dell Inc., International Business Machines Corporation, SI-MEDIASrl, NEP Group, Oracle Corporation, Square Box Systems Ltd., Quantum Corporation, Dalet Digital Media Systems, Tedial SL, Adam Software Inc., Canto Inc., Celum GmbH, Cognizant Technology Solutions Corporation, OpenText Corporation, North Plains Systems Inc., QBank, Webdam Inc., MediaBeacon Inc., IBM Corporation, Widen Enterprises Inc., Adobe Inc., Hewlett Packard Enterprise, Aprimo Inc., Salsify Inc., Nuxeo SA, MediaValet Inc.
What Are The Major Trends in Media Asset Management Market?
Technological advancement is shaping the media asset management market. Major companies are investing in research and development for product innovation such as the integration of artificial intelligence. For instance, in May 2022, Germany-based IT service management company Arvato Systems launched VidiNet, a cloud-based media services platform that incorporates AI software. This allows users to recognize digital file information and create their own AI models. Further, integrating VidiNet cognitive services within organizations will enable the creation and quality assurance of training data within a familiar media asset management environment and ensure maximum cost transparency.
Which Region Holds The Largest Share in Media Asset Management Market?
North America dominated the media asset management market in 2024, and Asia-Pacific is projected to be the fastest-growing region. The media asset management market report covers regions such as Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does The Media Asset Management Market Report 2025 Offer?
The Media Asset Management Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities. A media asset management (MAM) program is used to store and manage high-volume video and multimedia files in an organization forming a media library that provides unified and centralized access to vital files, streamlines workflows, enhances collaboration, and improves content delivery.
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