Categories: Media & Entertainment

Media Asset Management Market Forecast 2024-2033: Projected CAGR, Key Drivers, And Trends

Overview and Scope
A media asset management (MAM) is a program used to store and manage high-volume video and multimedia files in an organization to form a media library to provide unified and centralized access to important files and saves time in asset retrieval.

Sizing and Forecast
The media asset management market size has grown exponentially in recent years. It will grow from $5.11 billion in 2023 to $6.17 billion in 2024 at a compound annual growth rate (CAGR) of 20.7%. The growth in the historic period can be attributed to increased use of multimedia in marketing, globalization of media production, increased video content production, media rights and licensing complexity, need for archive and preservation, efficiency in newsroom operations, demand for cross-platform content delivery, enhanced metadata and tagging..

The media asset management market size is expected to see exponential growth in the next few years. It will grow to $13.22 billion in 2028 at a compound annual growth rate (CAGR) of 21.0%. The growth in the forecast period can be attributed to advanced search and discovery capabilities, hybrid work environments in media production, personalization in content delivery, integration with project management tools, focus on sustainability in media production, international content distribution challenges, social media integration and distribution.. Major trends in the forecast period include cloud-based mam solutions, remote work collaboration tools, automated workflows, mobile accessibility, subscription-based pricing models, integration with editing software, media analytics for performance insights..

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Segmentation & Regional Insights
The media asset management market covered in this report is segmented –

1) By Deployment: On-Premise, Cloud (SaaS)
2) By Organization Size: SMEs (Small And Medium Enterprises), Large Enterprises
3) By End-User: Media And Entertainment, BFSI, Government, Healthcare, Retail, Manufacturing, Other End-Users

North America was the largest region in the media asset management market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the media asset management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth
The growing digital advertising is driving the growth of the media asset management market. Digital advertising is the marketing that takes place on websites, streaming media, and other online platforms in text, image, audio, and video formats, which helps businesses with the marketing funnel, brand awareness, consumer engagement, and other business operations. Media asset management in digital advertising helps broadcast media archive, store video assets, and distribution large volumes of multimedia content. Additionally, media asset management provides digital advertising agencies with content security, sharing media files quickly and easily, creating metadata, and enabling asset retrieval. For instance, according to MAGNA, a US-based media investment and intelligence company’s, forecast for the ad marketplace in 2021, advertising revenue for media owners increased by +22% globally 2021 to an all-new high of $710 billion. Sales of digital advertising grew by $105 billion (+31%) to reach $442 billion, accounting for 62% of all advertising revenue globally. Therefore, such a rise in digital advertising will increase demand for media asset management.

Key Industry Players
Major companies operating in the media asset management market report are Amazon.com Inc., Dalet SA, Imagen Ltd., Prime Focus Technologies Ltd., Sony Group Corporation, Microsoft Corporation, VSN Video Stream Networks SL, Bynder BV, Dell Inc., International Business Machines Corporation, SI-MEDIASrl, NEP Group, Oracle Corporation, Square Box Systems Ltd., Quantum Corporation, Dalet Digital Media Systems, Tedial SL, Adam Software Inc., Canto Inc., Celum GmbH, Cognizant Technology Solutions Corporation, OpenText Corporation, North Plains Systems Inc., QBank, Webdam Inc., MediaBeacon Inc., IBM Corporation, Widen Enterprises Inc., Adobe Inc., Hewlett Packard Enterprise, Aprimo Inc., Salsify Inc., Nuxeo SA, MediaValet Inc.

The media asset management market report table of contents includes:

1. Executive Summary

2. Media Asset Management Market Characteristics

3. Media Asset Management Market Trends And Strategies

4. Media Asset Management Market – Macro Economic Scenario

5. Global Media Asset Management Market Size and Growth

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31. Global Media Asset Management Market Competitive Benchmarking

32. Global Media Asset Management Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Media Asset Management Market

34. Media Asset Management Market Future Outlook and Potential Analysis

35. Appendix