The media buying agencies and representative firms market size has grown steadily in recent years. It will grow from $73.7 billion in 2024 to $76.67 billion in 2025 at a compound annual growth rate (CAGR) of 4.0%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increasing number of events, growth in world population and rising advertisement expenditure.
The media buying agencies and representative firms market size is expected to see steady growth in the next few years. It will grow to $90.51 billion in 2029 at a compound annual growth rate (CAGR) of 4.2%. The growth in the forecast period can be attributed to increase in mobile video viewing, increasing internet penetration, government support and growing young or millennial population. Major trends in the forecast period include leveraging artificial intelligence (ai) and machine learning (ml) to help marketers to run more experiments and to further develop new strategies, focusing on metaverse applications to interact with customers in virtual realistic settings, focusing on new product launches, leveraging big data, focusing on digital services for more targeted and personalized campaigns and focusing on streaming services to capture audiences.
Get Your Free Sample of The Global Media Buying Agencies And Representative Firms Market Report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=3507&type=smp
How have varous drivers impacted the growth of the media buying agencies and representative firms market?
An increasing number of political events, sports events, festivals, and high-budget movies is anticipated to contribute to the demand for media buying agencies and representative firms’ market. For instance, for the 2020 US presidential elections, the Democratic Party has released ads in 14 Indian languages to encourage voters of Indian origin. For instance, in September 2023, according to the Federal Election Commission, a US-based agency of the United States government, presidential candidates running for office in 2024 reported total receipts of $167.9 million and disbursements of $65.0 million. Furthermore, in 2022, Coachella Valley Music and Arts Festival, an annual rock festival, draws in crowds of around 125,000 per day. That means that around 750,000 people attended the festival in total over the course of six days. As a result, crowd-gathering events such as political events, sporting events, and festivals are propelling the market for media buying agencies and representative firms.
What are the primary segments of the media buying agencies and representative firms market?
The media buying agencies and representative firms market covered in this report is segmented –
1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services
2) By Mode: Offline, Online
3) By Application: Banking, Financial Services And Insurance (BFSI) Sector, Consumer Goods And Retail, Government And Public Sector, IT (Information Technology) And Telecom, Healthcare , Media And Entertainment
Subsegments:
1) By Media Buying Service: Television, Digital Media (Online, Social Media, Mobile), Print Media, Radio, Outdoor Advertising (Billboards, Transit Ads)
2) By Media Planning Service: Campaign Strategy And Research, Budget Allocation And Media Mix Optimization, Audience Targeting And Segmentation, Scheduling And Timing Strategy, Competitive Analysis
3) By Media Representative Firms: Television Representatives, Digital Media Representatives, Print Media Representatives, Radio Representatives, Outdoor Advertising Representatives
4) By Other Services: Content Creation And Creative Development, Media Analytics And Reporting, Programmatic Advertising, Sponsorship And Partnership Management, Influencer Marketing
Order your report now for swift delivery
https://www.thebusinessresearchcompany.com/report/media-buying-agencies-and-representative-firms-global-market-report
Which firms are leading the media buying agencies and representative firms market?
Major companies operating in the media buying agencies and representative firms market include WPP PLC, Publicis Groupe, Omnicom Group Inc, Dentsu Inc, The Interpublic Group Of Companies, Havas SA, Katz Media Group, Hakuhodo DY Media Partners Inc., Horizon Media, Kingstar Media, Initiative Media Private Limited, Brand Catalyser, AJ Marketing, GrowthElements Private Limited, Adworth Media Pvt Ltd, Alchemy One, MK Media, GDR Media Group, KKBC, KOL Media, Sootoo Network, DLG SA (Digital Luxury Group), Eastidea Integrated Solutions, RuiYing Media, Premium.Digital, Havas Media Shanghai, Totem Media, The One Stop Marketing Ltd., Sage+Archer, Media Reach Advertising, Media Alive, Hotspex Media, Digital Star, ERKA Agile Communication, Media Pozitiv, MoloSo Agency, Evolution Media, Moburst, Media Matters Worldwide, Acquire Media Corporation, LoyaltyPlant, Oasn Me Ltd., Alsayegh Media, Le Astrid International LLC, Twofour group, PAZ marketing, Shells advertising, Saba consultants, KENZ advertising, Amber communications, Socialize, Prodesign Advertising, Keyade, Amorphous new media, Terragon group, NXT Digital, Adclick Africa, Sprout performance partners, Gloo design agency, Brand republic SA, Sauce advertising, WetPaint advertising, NP Digital south Africa, Fogg agency, Fuse factory
How will industry trends affect the trajectory of the media buying agencies and representative firms market?
Major companies operating in the media buying agencies and representative firms market are focusing on developing innovation, such as target audience designed for marketers familiar with TikTok. The target audience feature refers to the process of identifying and analyzing specific groups of consumers who are most likely to engage with a brand’s message or product. For instance, in May 2024, TikTok, a US-based entertainment company, launched Media Buying Certification aimed at enhancing the skills of digital marketers. A new media buying certification has been introduced, enabling marketers to showcase their expertise. The qualification assesses knowledge of the advertising ecosystem through an exam, supported by a comprehensive 124-page study guide and a practice test. This certification is aimed at those familiar with business marketing on the platform and is valid for two years, providing verifiable accreditation for professional profiles.
Which geographic trends are shaping the media buying agencies and representative firms market, and which region has the highest market share?
The countries covered in the media buying agencies and representative firms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain
What Does The Media Buying Agencies And Representative Firms Market Report 2025 Offer?
The media buying agencies and representative firms market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Media buying is the process of procuring media space and time for effective ad placements in accordance with the brand’s marketing or advertising goals. A media representative is any legal or natural person who acts as an intermediary in the name and on behalf of the advertiser to purchase advertising space under the terms of a written representation contract.
Purchase the exclusive report now to unlock valuable market insights:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=3507
About The Business Research Company
With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.
Our flagship product, the Global Market Model, is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
