Overview and Scope
Media monitoring tools refer to a collection of tools that help in keeping track of online presence. It is used to follow target consumers, evaluate attitudes about any business, and assess communications and marketing initiatives.
Sizing and Forecast
The media monitoring tools market size has grown rapidly in recent years. It will grow from $4.44 billion in 2023 to $5.1 billion in 2024 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to focus on reputation management, globalization and multilingual capabilities, shift towards integrated platforms, evolution of ai and machine learning, demand for real-time monitoring..
The media monitoring tools market size is expected to see rapid growth in the next few years. It will grow to $8.98 billion in 2028 at a compound annual growth rate (CAGR) of 15.2%. The growth in the forecast period can be attributed to integration of ai and machine learning, demand for real-time monitoring and alerts, expansion of social media monitoring, enhanced data security and privacy measures, global market penetration.. Major trends in the forecast period include compliance and ethics monitoring, focus on data visualization and insights, visual and video content analysis, customizable and scalable solutions, multichannel tracking and integration..
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Segmentation & Regional Insights
The media monitoring tools market covered in this report is segmented –
1) By Component: Software, Service
2) By Type: Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Other Types
3) By Deployment Model: On Premise, Cloud
4) By Application: Customer Experience And PR Management, Real-Time Analytics, Content Management, Digital Marketing And Sales Management, Other Applications
5) By End User: Healthcare, BFSI, IT And Telecom, Media And Entertainment, Retail And E-Commerce, Manufacturing, Other End Users
North America was the largest region in the media monitoring tools market in 2023. The regions covered in the media monitoring tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rising adoption of social media is expected to propel the growth of the media monitoring tools market going forward. Social media refers to a group of websites and software programs that emphasize cooperation, interaction, sharing of material, and community-based input. Social media platforms need media monitoring tools for tracking audiences and industry by keeping an eye on trends, hashtags, keywords, and mentions of any given business; hence, the rising adoption of social media is expected to boost the media monitoring tools market. For instance, according to a report published by Hootsuite Inc, a US-based provider of social media tools to businesses, in 2023, the number of social media users worldwide is 4.74 billion, and social media is used by more than 93% of internet users. Further, In North America, 76% of people utilize social media. Therefore, the rising adoption of social media is driving the growth of the media monitoring tools market.
Key Industry Players
Major companies operating in the media monitoring tools market report are Agility PR Solutions LLC, BoomSonar Suite, Burrelle’s Information Services LLC, Cision US Inc., Coosto, Hootsuite Inc., Lucidya LLC, M-Brain Group, Meltwater, SemanticForce, Snap Trends Inc., Sprinklr Inc., YouScan, Buzzcapture BV, Ubermetrics Technologies GmbH & Co KG, Critical Mention, Talkwalker, Mention, Brand24 Global Inc., Brandwatch, TrendKite, BuzzSumo Limited, Cyfe Inc., SumAll Inc., Tailwind, Oracle Corporation, Alphabet Inc., Pinterest Inc., Twitter Inc., Salesforce.com Inc., Glean.info, TVEyes Inc.
The media monitoring tools market report table of contents includes:
1. Executive Summary
- Media Monitoring Tools Market Characteristics
- Media Monitoring Tools Market Trends And Strategies
- Media Monitoring Tools Market – Macro Economic Scenario
- Global Media Monitoring Tools Market Size and Growth
.
- Global Media Monitoring Tools Market Competitive Benchmarking
- Global Media Monitoring Tools Market Competitive Dashboard
- Key Mergers And Acquisitions In The Media Monitoring Tools Market
- Media Monitoring Tools Market Future Outlook and Potential Analysis
- Appendix
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