How big is the menstrual health apps market today, and what are its future growth expectations?
The menstrual health apps market size has grown rapidly in recent years. It will grow from $1.65 billion in 2024 to $1.97 billion in 2025 at a compound annual growth rate (CAGR) of 19.5%. The growth in the historic period can be attributed to increased awareness of menstrual health, empowerment and education, women’s health movement, fertility awareness, user-centric design.
The menstrual health apps market size is expected to see rapid growth in the next few years. It will grow to $3.98 billion in 2029 at a compound annual growth rate (CAGR) of 19.2%. The growth in the forecast period can be attributed to integration with wearable devices, personalized health and wellness, global accessibility, incorporation of artificial intelligence, expanded health monitoring features. Major trends in the forecast period include advancements in mobile technology, digital health and wellness trends, menstrual health research collaborations, data privacy and security, period-related symptom tracking.
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How has the menstrual health apps market evolved, and what factors have shaped its growth?
The rise in smartphone adoption is expected to propel the growth of the menstrual health apps market going forward. Smartphones are handheld electronic devices with a touchscreen display, a built-in operating system, and different software applications. Menstrual health apps are designed to operate on smartphones to improve the accuracy of tracking physical symptoms and activities related to menstrual health. Menstrual health smartphone apps engage users through interactive features, reminders, and personalized insights, enhancing user engagement and encouraging consistent tracking of menstrual health data. For instance, in October 2024, according to The State of Mobile Internet Connectivity 2024 published by the GSM Association, a UK-based non-profit mobile ecosystem organization, approximately 160 million people began using mobile internet in 2023, a growth similar to 2022, bringing smartphone internet users to nearly 4.3 billion, or 53% of the global population. The number of 4G and 5G users rose by 330 million between 2022 and 2023, now representing almost 80% of mobile internet subscribers worldwide. Therefore, a rise in smartphone adoption will drive the growth of the menstrual health app market.
What are the major segments of the menstrual health apps market?
The menstrual health apps market covered in this report is segmented –
1) By Type: Nutrition And Fitness, Menstrual Health, Pregnancy Tracking, Menopause, Disease Management, Other Types
2) By Platform: Android, iPhone Operating System (iOS)
3) By Application: Period Cycle Tracking, Fertility And Ovulation Management, Menstrual Health Management
Subsegments:
1) By Nutrition And Fitness: Diet Tracking, Exercise Tracking, Health Coaching
2) By Menstrual Health: Cycle Tracking, Symptom Logging, Fertility Awareness
3) By Pregnancy Tracking: Pregnancy Calendar, Fetal Development Monitoring, Maternal Health Resources
4) By Menopause: Symptom Management, Hormone Replacement Therapy Tracking, Educational Resources
5) By Disease Management: Condition-Specific Tracking, Medication Management, Health Analytics
6) By Other Types: Community Support Platforms, Telehealth Services, Educational Tools And Resources
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Which companies dominate the menstrual health apps market?
Major companies operating in the menstrual health apps market report are Apple Inc., Google LLC, Procter And Gamble, Bayer AG, Garmin Ltd., Planned Parenthood Federation of America Inc., Fitbit Inc., Nordic Semiconductor, NURX Inc., Withings, EHE Health, Ovia Health, Natural Cycles USA Corp, Joii Limited, Flo Health Inc., HealthLynked Corp., Tempdrop Premium, Ava Science Inc., CycleBeads, Glow Inc., Symple Wellness Platform Pte. Ltd., Simple Design Ltd., Kindara Premium, Biowink GmbH, GP International LLC
How will evolving trends contribute to the growth of the menstrual health apps market?
Major companies operating in the menstrual health apps market are focusing on innovative solutions such as offline menstrual health trackers to empower girls in Kenya with accessible, accurate menstrual health information and tracking. An offline menstrual health tracker is a tool that allows individuals to record and predict their menstrual cycles without the need for internet connectivity, ensuring privacy and data security by storing information locally. For instance, in May 2023, the United Nations International Children’s Emergency Fund (UNICEF), a US-based United Nations organization, launched Oky Kenya, an offline menstrual health tracker designed specifically for girls in Kenya. This innovative app provides accessible, evidence-based information about menstruation, helping to dispel myths, reduce shame, and promote gender equality by empowering girls with the tools to track their menstrual cycles and understand their reproductive health.
What are the key regional dynamics of the menstrual health apps market, and which region leads in market share?
North America was the largest region in the menstrual health apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the menstrual health apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Menstrual Health Apps Market Report 2025 Offer?
The menstrual health apps market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Menstrual health apps are digital software programs that help women track and manage various aspects of their menstrual cycle and overall reproductive health. This app provides a range of features, including pill reminders, body and mood tracking, and period and ovulation tracking. It also allows users to invite their partners to share data and provides personalized insights.
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