Menstrual Health Apps Market Overview 2024-2033 – Competitive Landscape and Strategies

The Menstrual Health Apps Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Menstrual Health Apps Global Market Report 2024, The menstrual health apps market size has grown rapidly in recent years. It will grow from $1.38 billion in 2023 to $1.65 billion in 2024 at a compound annual growth rate (CAGR) of 19.7%.  The  growth in the historic period can be attributed to increased awareness of menstrual health, empowerment and education, women’s health movement, fertility awareness, user-centric design.

The menstrual health apps market size is expected to see rapid growth in the next few years. It will grow to $3.33 billion in 2028 at a compound annual growth rate (CAGR) of 19.2%.  The growth in the forecast period can be attributed to integration with wearable devices, personalized health and wellness, global accessibility, incorporation of artificial intelligence, expanded health monitoring features. Major trends in the forecast period include advancements in mobile technology, digital health and wellness trends, menstrual health research collaborations, data privacy and security, period-related symptom tracking.

The rise in smartphone adoption is expected to propel the growth of the menstrual health apps market going forward. Smartphones are handheld electronic devices with a touchscreen display, a built-in operating system, and different software applications. Menstrual health apps are designed to operate on smartphones to improve the accuracy of tracking physical symptoms and activities related to menstrual health. Menstrual health smartphone apps engage users through interactive features, reminders, and personalized insights, enhancing user engagement and encouraging consistent tracking of menstrual health data. For instance, in April 2021, according to the Pew Research Center, a US-based, non-biased research center that provides insights into topics, public opinions, and developments in the United States, the percentage of US citizens who owned a smartphone in 2021 stood at 85%, marking an increase from the 81% recorded in the past two years. Therefore, a rise in smartphone adoption will drive the growth of the menstrual health app market.

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The menstrual health apps market covered in this report is segmented –

1) By Type: Nutrition And Fitness, Menstrual Health, Pregnancy Tracking, Menopause, Disease Management, Other Types
2) By Platform: Android, iPhone Operating System (iOS)
3) By Application: Period Cycle Tracking, Fertility And Ovulation Management, Menstrual Health Management

Major companies operating in the menstrual health apps market are integrating advanced technologies such as artificial intelligence (AI) to enhance user experiences, provide more accurate cycle predictions, and offer personalized health insights. Integration of artificial intelligence in menstrual apps incorporates AI-based algorithms and machine learning capabilities to analyze user data, including menstrual cycle patterns, symptoms, and other relevant information, to provide more accurate predictions, personalized health recommendations, and valuable insights to users. For instance, in April 2021, Orchyd LLC, a US-based company that develops women’s health and menstrual cycle management applications, introduced a period-tracking app with a connected smart wallet. This app allows users to track their menstrual cycles, ovulation, and overall health using artificial intelligence. It offers alerts for changing period products to avoid toxic shock and provides telehealth features for women’s health concerns. The connected smart wallet is synchronized with the app and sends reminders to replace or remove period products. This launch aims to address the needs of the femtech sector and offers a comprehensive solution for menstrual health management, including tracking and product management.

The menstrual health apps market report table of contents includes:

1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis

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