What are the latest figures on the metaverse in e-commerce market’s size and projected CAGR?
The metaverse in e-commerce market size has grown exponentially in recent years. It will grow from $20.53 $ billion in 2024 to $28.28 $ billion in 2025 at a compound annual growth rate (CAGR) of 37.8%. The growth in the historic period can be attributed to the rise of 5G technology, the rise of social commerce, increased usage of mobile devices and tablets, increasing adoption of virtual and augmented reality and the increased visual and sensory experiences.
The metaverse in e-commerce market size is expected to see exponential growth in the next few years. It will grow to $100.89 $ billion in 2029 at a compound annual growth rate (CAGR) of 37.4%. The growth in the forecast period can be attributed to the rise of non-fungible tokens (NFTs), demand for enhanced security and privacy, growing prevalence of decentralized e-commerce platforms, increasing demand for immersive and interactive shopping, and the increasing demand for online shopping. Major trends in the forecast period include integration of blockchain technology, innovation in payment systems and financial transactions, AI-driven personalization, new product innovation, and technological advancement.
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Which Market drivers have played a significant role in driving the metaverse in e-commerce market?
The rise of social commerce is expected to propel the growth of the metaverse in e-commerce markets going forward. Social commerce refers to using social media platforms to facilitate online buying and selling through integrated shopping features. Social commerce is rising due to increased social media usage, seamless integration of shopping experiences, and the influence of social interactions on purchasing decisions. The metaverse in e-commerce enhances social commerce by creating immersive, interactive shopping experiences that integrate social interactions with virtual storefronts and product exploration. For instance, in February 2024, according to the Census Bureau of the Department of Commerce, a US-based government department, the estimated U.S. retail e-commerce sales for the second quarter of 2024 reached $282.3 billion, reflecting a 5.3% (± 0.7) increase from the first quarter of 2023. Therefore, the rise of social commerce is driving the growth of the metaverse in the e-commerce market.
What are the key segments within the metaverse in e-commerce market?
The metaverse in e-commercemarket covered in this report is segmented –
1) By Technology: Augmented Reality (AR) Or Virtual Reality (VR) Headset, Blockchain, Mixed Reality, Other Technologies
2) By Platform: Computer, Mobile, Headset
3) By Application: Virtual Stores, Virtual Events, Virtual Product Discovery, Virtual Customer Service, Virtual Payments
Subsegments:
1) By Augmented Reality (AR) Or Virtual Reality (VR) Headset: Standalone VR Headsets, Tethered VR Headsets, AR Smart Glasses, Mobile AR Applications
2) By Blockchain: Cryptocurrency Payment Systems, Smart Contracts For Transactions, Supply Chain Management Solutions, Digital Identity Verification
3) By Mixed Reality: Holographic Displays, Immersive Retail Experiences, Interactive Virtual Showrooms
4) By Other Technologies: Artificial Intelligence (AI), 3D Modeling and Rendering Software, Social Commerce Platforms, Cloud Computing Solutions
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Which key players are shaping the metaverse in e-commerce market?
Major companies operating in the metaverse in e-commerce market are Microsoft Corporation, Alibaba Group, Meta Platforms Inc., Tencent Holdings Limited, Amazon Web Services (AWS), Sony Corporation, Nike Inc., NVIDIA Corporation, Adidas Inc., Shopify Inc., Flipkart, Etsy Inc., Roblox Corporation, Epic Games Inc., BigCommerce Holdings Inc., HTC Corporation, Animoca Brands Corporation Ltd., Decentraland, Ready Player Me, The Sandbox, ARuVR, Verpex hosting LTD
Which transformative trends will shape the metaverse in e-commerce market landscape?
Major companies operating in the metaverse in the e-commerce market are developing in-game shopping experiences to seamlessly integrate shopping with gameplay, enhance user engagement, and drive revenue through virtual product sales. In-game shopping allows players to buy virtual items or upgrades within a game, using either real or in-game currency, to enhance their experience or customize their characters. For instance, in May 2023, Amazon, a US-based multinational technology company, launched Amazon Anywhere. It is a set of application programming interfaces (APIs) for app and game developers. It lets customers purchase physical products directly from the Amazon store while playing virtual environments such as video games and augmented reality (AR) applications. It features in-game shopping, product integration, a variety of products, order management, and APIs for developers to integrate Amazon’s shopping capabilities into their applications and games. This seamless shopping experience allows users to shop within the game or app while enhancing user engagement.
How do regional factors impact the metaverse in e-commerce market, and which region is the largest contributor?
North America was the largest region in the metaverse in e-commerce market in 2024. The regions covered in the metaverse in e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Metaverse In E-Commerce Market Report 2025 Offer?
The metaverse in e-commerce market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
The metaverse in e-commerce refers to virtual environments where digital avatars interact to conduct business transactions, explore virtual stores, and experience immersive shopping. It blends virtual reality (VR) and augmented reality (AR) technologies to create a three-dimensional shopping experience.
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