How large is the mobile advertising market, and what is its growth trajectory?
The mobile advertising market size has grown rapidly in recent years. It will grow from $277.73 billion in 2024 to $320.95 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to proliferation of smartphones, mobile app ecosystem growth, data analytics and targeting, social media influence, shift in consumer behavior.
The mobile advertising market size is expected to see rapid growth in the next few years. It will grow to $563.97 billion in 2029 at a compound annual growth rate (CAGR) of 15.1%. The growth in the forecast period can be attributed to augmented reality (ar) and virtual reality (vr) integration, artificial intelligence and machine learning, rise of in-app advertising, privacy regulations and ad transparency, cross-platform integration. Major trends in the forecast period include emergence of 5g technology, advancements in mobile technologies, rise of in-app advertising, video dominance, programmatic advertising growth.
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What key drivers have fueled the mobile advertising market’s development over the years?
The higher penetration of social media and e-commerce is expected to propel the growth of the mobile advertising market going forward. Social media refers to online platforms and websites that allow for social interaction and content sharing between users. E-commerce stands for electronic commerce, which involves the buying and selling of goods and services over the Internet. Social media and e-commerce leverage mobile advertising to capitalize on the widespread use of smartphones, enabling targeted and engaging promotional strategies that seamlessly integrate with users’ online interactions, fostering brand visibility and customer engagement, and driving sales in the dynamic digital landscape. For instance, in November 2023, according to the United States Census Bureau, a US-based government agency, e-commerce sales in the third quarter of 2023 accounted for 15.6% of total sales. Furthermore, in February 2023, according to Meltwater, a Netherlands-based software company, in the UK, there were 35 million LinkedIn members and 28.75 million Instagram users. Additionally, between 2022 and 2023, LinkedIn’s potential ad reach in the UK climbed by 2.9%. Therefore, the higher penetration of social media and e-commerce is driving the growth of the mobile advertising market.
What is the segmentation for the mobile advertising market?
The mobile advertising market covered in this report is segmented –
1) By Format Type: Search, Display, Digital Video, Other Format Types
2) By Category: Art And Entertainment, Hobbies And Interests, Other Categories
3) By Mobile Devices: Smartphones, Laptops And Notebooks, Other Mobile Devices
4) By Vertical: Retail And E-commerce, Media And Entertainment, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Travel And Tourism, Other Verticals
Subsegments:
1) By Search: Paid Search Ads, In-App Search Ads, Sponsored Search Results
2) By Display: Banner Ads, Rich Media Ads, Interstitial Ads, Native Display Ads
3) By Digital Video: Pre-Roll Video Ads, In-Stream Video Ads, Social Media Video Ads, Interactive Video Ads
4) By Other Format Types: Native Ads, Push Notifications, Location-Based Ads, Augmented Reality (AR) Ads, Interactive Ads
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Mobile Advertising Industry Size And Market Share Report 2025
Who are the most influential companies in the mobile advertising market?
Major companies operating in the mobile advertising market report are Amazon.com. Spend less. Smile more. Inc., Apple Inc., Alphabet Inc., Meta Platforms Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Adobe Systems Inc., X Corp., Applovin Corporation, Ubisoft Inc., Pandora Media Inc., MobVista International Technologies Ltd., Amobee Inc., Millennial Media Inc., Mintegral International Ltd., Avazu Inc., Inmobi Pte. Ltd., Affle India Ltd., Verve Group, Epom Ltd., Creative Clicks, Flurry Inc., Leanplum, Smaato Inc., Chartboost Inc., TUNE Inc., PageFair Ltd.
What are the top industry trends projected to impact the mobile advertising market?
Major companies operating in the mobile advertising market are adopting new technologies, such as AI-powered marketing automation tools and features, to help brands achieve more specific goals for their ads. AI-powered marketing automation tools and features are designed to automate and optimize various marketing tasks and processes, leveraging artificial intelligence and machine learning algorithms to improve efficiency and effectiveness. For instance, in June 2023, Alphabet Inc., a US-based technology company, launched two new AI-powered features for advertisers. The first feature, called Demand Gen, is a mobile advertising tool that uses AI to place an advertiser’s photo and video ads across several products, such as Gmail, the YouTube feed, and Shorts. The second feature uses AI to find the best ad placements and maximize views of a brand’s video ads. These features will remove the need for advertisers to think about where they should place their ads and will focus on finding placements.
What are the major regional insights for the mobile advertising market, and which region holds the top position?
North America was the largest region in the mobile advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Mobile Advertising Market Report 2025 Offer?
The mobile advertising market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Mobile advertising refers to the practice of displaying advertisements on mobile devices, such as smartphones and tablets. Mobile ad platforms offer advanced tracking and analytics, allowing for real-time campaign adjustments and optimization based on performance data.
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Mobile Advertising Industry Size And Market Share Report 2025
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