Market Size –
The mobile enterprise application market size has grown rapidly in recent years. It will grow from $98.43 billion in 2023 to $110.99 billion in 2024 at a compound annual growth rate (CAGR) of 12.8%. The growth in the historic period can be attributed to increased smartphone and tablet adoption, rise in cloud-based services, expansion and improvement of mobile networks, rise in adoption of EMM solutions, and growth in business process automation.
The mobile enterprise application market size is expected to see rapid growth in the next few years. It will grow to $182.19 billion in 2028 at a compound annual growth rate (CAGR) of 13.2%. The growth in the forecast period can be attributed to rollout and adoption of 5G networks, growing adoption of IoT devices, rising adoption of cloud-based services, increasing globalization, and increasing use of edge computing. Major trends in the forecast period include technological advancements, innovation and digital transformation, integration with iot (internet of things), edge computing integration, personalization and customization and cloud-based solutions.
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Scope Of Mobile Enterprise Application Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Mobile Enterprise Application Market Overview
Market Drivers –
The rising adoption of cloud-based services is expected to propel the growth of the mobile enterprise application market going forward. Cloud-based services are on-demand internet-based services and resources, including storage, software, and networking, offering flexible, scalable, and cost-effective IT solutions. The adoption of cloud-based services is rising due to their cost efficiency and scalability, allowing businesses to reduce upfront hardware investments and operational costs while efficiently scaling resources to match demand. The mobile enterprise applications enhance cloud-based services by providing accessibility, improving collaboration, ensuring real-time data synchronization, and offering scalability and security. These benefits collectively help businesses operate more efficiently, securely, and flexibly. For instance, in December 2023, according to Eurostat, a Luxembourg-based governing body, the adoption of cloud-based services in 2023 in the European Union increased by 4.2%, with 45.2% of enterprises purchasing cloud computing services, indicating a significant surge compared to 2021. Therefore, the rising adoption of cloud-based services is expected to propel the growth of the mobile enterprise application market.
Market Trends –
Major companies operating in the mobile enterprise application market are focusing on developing advanced solutions, such as EmpowerApp, to stay competitive and meet the evolving needs of businesses. EmpowerApp is a mobile application designed to empower customers and maximize local marketing return on investment (ROI). It achieves this by enabling businesses to connect with local customers more effectively, providing tools for personalized marketing, customer engagement, and data analytics. For instance, in May 2024, LOCALACT, a US-based marketing platform for businesses, launched LOCALACT Mobile, a new mobile app designed to empower customers and maximize local marketing ROI. The launch of LocalACT Mobile signifies a significant advancement in digital marketing tools for local businesses and franchisees, offering AI-powered budget suggestions, real-time analytics, customer review management, and account notifications. This comprehensive app empowers users to manage their online presence efficiently, engage with customers effectively, and optimize marketing strategies—all from a single platform, streamlining workflows and saving valuable time.
The mobile enterprise application market covered in this report is segmented –
1) By Type: Native, Hybrid, Web
2) By Organization Size: Large Companies, Small And Medium Companies
3) By Application: Predictive Analytics, Competitive Intelligence, Brand Reputation, Customer Relationship Management, Fraud Detection
4) By Vertical: Government, Banking, Financial Services And Insurance (BFSI), Transport And Logistics, Retail, Education, Manufacturing And Automotive, Energy And Utilities, Media And Entertainment, Healthcare And Life Sciences
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Regional Insights –
North America was the largest region in the mobile enterprise application market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile enterprise application market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the mobile enterprise application market are Alphabet Inc., Microsoft Corporation, Verizon Communications Inc., AT&T Inc., Accenture plc, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, SAP SE, Salesforce Inc., Tata Consultancy Services Limited, Capgemini SE, Infosys Limited, HCL Technologies Limited, Akamai Technologies Inc., Citrix Systems Inc., Pegasystems Inc., BlackBerry Limited, Appian Corporation, SOTI Inc., e-Zest Solutions Ltd., MobileIron Inc., Mobile Reach Solutions LLC
Table of Contents
1. Executive Summary
2. Mobile Enterprise Application Market Report Structure
3. Mobile Enterprise Application Market Trends And Strategies
4. Mobile Enterprise Application Market – Macro Economic Scenario
5. Mobile Enterprise Application Market Size And Growth
…..
27. Mobile Enterprise Application Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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