Overview and Scope
The mobile enterprise application market consist of revenues earned by entities by providing services such as mobile customer relationship management, field service management, mobile business intelligence (BI) and analytics, and workflow and task management. The market value includes the value of related goods sold by the service provider or included within the service offering. The mobile enterprise application market also consists of sales barcode scanners and RFID readers, point-of-sale (POS) systems, wearable devices, portable printers, networking equipment, and docking stations and accessories. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
Sizing and Forecast
The mobile enterprise application market size has grown rapidly in recent years. It will grow from $98.43 billion in 2023 to $110.99 billion in 2024 at a compound annual growth rate (CAGR) of 12.8%. The growth in the historic period can be attributed to increased smartphone and tablet adoption, rise in cloud-based services, expansion and improvement of mobile networks, rise in adoption of EMM solutions, and growth in business process automation.
The mobile enterprise application market size is expected to see rapid growth in the next few years. It will grow to $182.19 billion in 2028 at a compound annual growth rate (CAGR) of 13.2%. The growth in the forecast period can be attributed to rollout and adoption of 5G networks, growing adoption of IoT devices, rising adoption of cloud-based services, increasing globalization, and increasing use of edge computing. Major trends in the forecast period include technological advancements, innovation and digital transformation, integration with iot (internet of things), edge computing integration, personalization and customization and cloud-based solutions.
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Segmentation & Regional Insights
The mobile enterprise application market covered in this report is segmented –
1) By Type: Native, Hybrid, Web
2) By Organization Size: Large Companies, Small And Medium Companies
3) By Application: Predictive Analytics, Competitive Intelligence, Brand Reputation, Customer Relationship Management, Fraud Detection
4) By Vertical: Government, Banking, Financial Services And Insurance (BFSI), Transport And Logistics, Retail, Education, Manufacturing And Automotive, Energy And Utilities, Media And Entertainment, Healthcare And Life Sciences
North America was the largest region in the mobile enterprise application market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile enterprise application market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising adoption of cloud-based services is expected to propel the growth of the mobile enterprise application market going forward. Cloud-based services are on-demand internet-based services and resources, including storage, software, and networking, offering flexible, scalable, and cost-effective IT solutions. The adoption of cloud-based services is rising due to their cost efficiency and scalability, allowing businesses to reduce upfront hardware investments and operational costs while efficiently scaling resources to match demand. The mobile enterprise applications enhance cloud-based services by providing accessibility, improving collaboration, ensuring real-time data synchronization, and offering scalability and security. These benefits collectively help businesses operate more efficiently, securely, and flexibly. For instance, in December 2023, according to Eurostat, a Luxembourg-based governing body, the adoption of cloud-based services in 2023 in the European Union increased by 4.2%, with 45.2% of enterprises purchasing cloud computing services, indicating a significant surge compared to 2021. Therefore, the rising adoption of cloud-based services is expected to propel the growth of the mobile enterprise application market.
Key Industry Players
Major companies operating in the mobile enterprise application market are Alphabet Inc., Microsoft Corporation, Verizon Communications Inc., AT&T Inc., Accenture plc, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, SAP SE, Salesforce Inc., Tata Consultancy Services Limited, Capgemini SE, Infosys Limited, HCL Technologies Limited, Akamai Technologies Inc., Citrix Systems Inc., Pegasystems Inc., BlackBerry Limited, Appian Corporation, SOTI Inc., e-Zest Solutions Ltd., MobileIron Inc., Mobile Reach Solutions LLC
The mobile enterprise application market report table of contents includes:
1. Executive Summary
2. Mobile Enterprise Application Market Characteristics
3. Mobile Enterprise Application Market Trends And Strategies
4. Mobile Enterprise Application Market – Macro Economic Scenario
5. Global Mobile Enterprise Application Market Size and Growth
……….
32. Global Mobile Enterprise Application Market Competitive Benchmarking
33. Global Mobile Enterprise Application Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Mobile Enterprise Application Market
35. Mobile Enterprise Application Market Future Outlook and Potential Analysis
36. Appendix
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