The Business Research Company’s report on the Mouthwash Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
How are market drivers shaping the future growth trajectory of the mouthwash industry?
An increase in the incidence of dental problems is expected to propel the growth of the mouthwash market going forward. Dental problems are conditions that impact oral health, including tooth decay, gum disease, tooth erosion, and gum infections. Mouthwash is essential in preventing cavities by reducing plaque and germs in the mouth. A mouthwash can fight cavities when used correctly and daily to prevent periodontal disease. For instance, in March 2023, according to the World Health Organization, a Switzerland-based United Nations agency, oral diseases affected close to 3.5 billion people worldwide, with 3 out of 4 involved living in middle-income countries. Globally, an estimated 2 billion people suffer from caries of permanent teeth, and 514 million children suffer from caries of primary teeth. Therefore, the increase in the incidence of dental problems is driving the growth of the mouthwash market.
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What is the estimated market size of the mouthwash sector by 2029, based on current forecasts?
The mouthwash market size has grown strongly in recent years. It will grow from$8.16 billion in 2024 to $8.7 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to consumer oral care awareness, regulatory standards, brand loyalty and marketing, dental recommendations, flavor preferences
The mouthwash market size is expected to see strong growth in the next few years. It will grow to “$11.86 billion in 2029 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to rising health consciousness, innovative product formulations, environmental sustainability, e-commerce growth, emerging market trends. Major trends in the forecast period include focus on teeth whitening and cosmetic benefits, introduction of multifunctional and specialty mouthwashes, rise in sustainable packaging practices, innovation in flavor profiles, digital integration for oral health monitoring.
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Who are the top players in the mouthwash market?
Major companies operating in the mouthwash market include Colgate-Palmolive Company, GlaxoSmithKline PLC, Johnson & Johnson, Reckitt Benckiser Group plc, Hindustan Unilever Limited, 3M Company, Church & Dwight Company Inc., Henkel AG & Co. KGaA, Kao Corporation, Procter & Gamble Company, Amway Corporation, Lion Corporation, Koninklijke Philips N.V., SmartMouth Oral Health Laboratories, Caldwell Consumer Products Corp., Dabur India Ltd, Dr. Organic Ltd, Biotène, The Himalaya Drug Company, ACTEON Group Ltd., Align Technology Inc., Carestream Dental LLC, Denterprise International Inc., DENTSPLY SIRONA Inc., Detection Technology Plc, Envista Holdings Corporation, FONA Dental s.r.o., Hamamatsu Corporation
What are the major trends in the mouthwash market?
Product innovation is a key trend gaining popularity in the mouthwash market. Companies operating in the mouthwash market are working on new product innovations to sustain their position in the market. For instance, in May 2022, SmartMouth Oral Health Laboratories, a US-based manufacturer of oral hygiene products, launched Mouth Sore Oral Rinse. The new rinse product comes with a zinc-ion-activated formula that activates billions of zinc ions that bond to the germs in the mouth, stopping the return of bad breath for 24 hours. It is also designed to efficiently relieve mouth pain related to mouth sores, canker sores, and cheek bites.
Which geography holds the highest mouthwash market share?
North America was the largest region in the mouthwash market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global mouthwash market report during the forecast period. The regions covered in the mouthwash market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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How do different segments contribute to the overall expansion of the mouthwash market?
The mouthwash market covered in this report is segmented –
1) By Type: Therapeutic, Cosmetic, Anti-Septic, Other Types
2) By Flavor: Active Salt, Mint, Fresh Tea, Other Flavors
3) By Sales: Modern Trade, Departmental Store, Drug Stores, Online Stores, Other Sales
4) By End-User: Household, Hospital, Dental Clinics
Subsegments:
1) By Therapeutic: Fluoride Mouthwash, Antimicrobial Mouthwash, Breath Freshening Mouthwash, Mouthwash For Gum Health, Mouthwash For Dry Mouth
2) By Cosmetic: Whitening Mouthwash, Refreshing Mouthwash, Flavor-Specific Mouthwash, Alcohol-Free Cosmetic Mouthwash, Herbal Or Natural Cosmetic Mouthwash
3) By Anti-Septic: Alcohol-Based Anti-Septic Mouthwash, Non-Alcohol Anti-Septic Mouthwash, Chlorhexidine-Based Mouthwash, Essential Oil-Based Anti-Septic Mouthwash, Sodium Bicarbonate Anti-Septic Mouthwash
4) By Other Types: Children’s Mouthwash, Mouthwash For Orthodontic Patients, Specialty Mouthwash, Alcohol-Free Mouthwash, Mouthwash With Added Ingredients
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How is the mouthwash market defined?
Mouthwash refers to a liquid solution used to rinse and clean the mouth and gums. It typically contains an antiseptic to destroy harmful germs that may reside on the tongue and between teeth.
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