The multichannel marketing global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Multichannel Marketing Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The multichannel marketing market size has grown exponentially in recent years. It will grow from $7.38 billion in 2023 to $9.25 billion in 2024 at a compound annual growth rate (CAGR) of 25.4%. The growth in the historic period can be attributed to rise of e-commerce, proliferation of mobile devices, advancements in digital advertising technologies, expansion of social media platforms and rise of data analytics and personalization.
The multichannel marketing market size is expected to see exponential growth in the next few years. It will grow to $23.20 billion in 2028 at a compound annual growth rate (CAGR) of 25.8%. The growth in the forecast period can be attributed to artificial intelligence and machine learning integration, expansion of voice and visual search, blockchain for data security and transparency and emergence of 5G technology. Major trends in the forecast period include hyper-personalization, omnichannel customer journeys, interactive and immersive experiences, data privacy and consent management and sustainability and social responsibility.
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Scope Of Multichannel Marketing Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Multichannel Marketing Market Overview
Market Drivers –
The growing adoption of digital channels is expected to propel the growth of the multichannel marketing market going forward. Digital channels refer to the various online platforms and mediums through which information, communication, and transactions are conducted electronically. The adoption arises because of increased internet penetration, convenience and accessibility, cost-effectiveness, and rapid innovation. Multichannel marketing utilizes a combination of digital channels to reach and engage with target audiences across various touchpoints to create cohesive, consistent, and personalized experiences for their audience, driving engagement, conversions, and long-term loyalty. For instance, in February 2022, according to reports published by Avacado Social, a UK-based social media firm, the projected total number of social media users increased by 424 million users in 2021, an increase of 10% compared to the previous year. Therefore, rising digital channels are driving the growth of the multichannel marketing market.
Market Trends –
Major companies operating in the multichannel marketing market are developing innovative multichannel texting platforms to address the growing need for a seamless and integrated customer experience across various channels. Multichannel texting platforms are software solutions that enable businesses to send and receive text messages across various communication channels. These platforms provide businesses with the ability to engage with their customers, clients, or employees via text messaging through multiple channels simultaneously. For instance, in May 2021, Squaretalk, an Israel-based software company, launched the Express, a new multichannel texting platform and its multi-channel messaging service. This service allows customers to interact instantly and securely by SMS or via call back to confirm or reschedule appointments, rate services, agree to terms and conditions, and more. It is designed to optimize the customer journey by integrating various communication methods, including voice, video, messaging, or social media, at any given time, from one unified, cross-channel platform. Additionally, this platform offers a range of features to optimize the customer journey and simplify automations and integrations, enabling businesses to deliver personalized, swift, and effective interactions with their customers across all platforms, anytime, anywhere.
The multichannel marketing market covered in this report is segmented –
1) By Type: Websites, Mobile, Email, Other Types
2) By Channel Type: Selling Through Intermediaries, Dual Distribution, Reverse Channel
3) By Platform Insights: Global Positioning System (GPS), Search Engine Optimization (SEO), Email, Company Website
4) By Vertical: Information Technology And Telecommunications, Retail, Hospitality, Healthcare, Automotive, Consumer goods, Financial Services
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Regional Insights –
North America was the largest region in the multichannel marketing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the multichannel marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the multichannel marketing market report are Mailchimp Inc.; International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce Inc; Adobe Inc.; SAS Institute Inc.; Act-On Software Inc.; HubSpot Inc.; Marketo Inc; Zoho Corporation; Constant Contact Inc; Hootsuite Inc.; ActiveCampaign LLC; Sendinblue; Acoustic; SharpSpring Inc.; Pardot Inc; Eloqua Inc.; Infusionsoft; Klaviyo Inc; ClickDimensions Inc; Campaign Monitor; ConvertKit; GetResponse; AWeber Communications
Table of Contents
1. Executive Summary
2. Multichannel Marketing Market Report Structure
3. Multichannel Marketing Market Trends And Strategies
4. Multichannel Marketing Market – Macro Economic Scenario
5. Global Multichannel Marketing Market Size and Growth
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32. Global Multichannel Marketing Market Competitive Benchmarking
33. Global Multichannel Marketing Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Multichannel Marketing Market
35. Multichannel Marketing Market Future Outlook and Potential Analysis
36. Appendix
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