At what pace is the multichannel marketing market growing, and what is its estimated value?
The multichannel marketing market size has grown exponentially in recent years. It will grow from $9.25 billion in 2024 to $11.67 billion in 2025 at a compound annual growth rate (CAGR) of 26.1%. The growth in the historic period can be attributed to rise of e-commerce, proliferation of mobile devices, advancements in digital advertising technologies, expansion of social media platforms and rise of data analytics and personalization.
The multichannel marketing market size is expected to see exponential growth in the next few years. It will grow to $29.17 billion in 2029 at a compound annual growth rate (CAGR) of 25.7%. The growth in the forecast period can be attributed to artificial intelligence and machine learning integration, expansion of voice and visual search, blockchain for data security and transparency and emergence of 5G technology. Major trends in the forecast period include hyper-personalization, omnichannel customer journeys, interactive and immersive experiences, data privacy and consent management and sustainability and social responsibility.
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How have varous drivers impacted the growth of the multichannel marketing market?
The growing adoption of digital channels is expected to propel the growth of the multichannel marketing market going forward. Digital channels refer to the various online platforms and mediums through which information, communication, and transactions are conducted electronically. The adoption arises because of increased internet penetration, convenience and accessibility, cost-effectiveness, and rapid innovation. Multichannel marketing utilizes a combination of digital channels to reach and engage with target audiences across various touchpoints to create cohesive, consistent, and personalized experiences for their audience, driving engagement, conversions, and long-term loyalty. For instance, in June 2024, according to NGDATA, a Belgium-based digital experience company, digital ad spending amounted to $522.5 billion in 2021 and is expected to grow to $835.2 billion by 2026. Additionally, social media advertising is pivotal to digital marketing, with global expenditures anticipated to nearly double from $141 billion in 2022 to $262 billion by 2028. Therefore, rising digital channels are driving the growth of the multichannel marketing market.
What are the primary segments of the multichannel marketing market?
The multichannel marketing market covered in this report is segmented –
1) By Type: Websites, Mobile, Email, Other Types
2) By Channel Type: Selling Through Intermediaries, Dual Distribution, Reverse Channel
3) By Platform Insights: Global Positioning System (GPS), Search Engine Optimization (SEO), Email, Company Website
4) By Vertical: Information Technology And Telecommunications, Retail, Hospitality, Healthcare, Automotive, Consumer goods, Financial Services
Subsegments:
1) By Websites: E-Commerce Websites, Informational Websites, Blogs And Content Sites
2) By Mobile: Mobile Apps, SMS marketing, Mobile Websites
3) By Email: Promotional Emails, Transactional Emails, Newsletter Emails
4) By Other Types: Social Media, Digital Advertising, In-Store marketing
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Which firms are leading the multichannel marketing market?
Major companies operating in the multichannel marketing market report are Mailchimp Inc.; International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce Inc; Adobe Inc.; SAS Institute Inc.; Act-On Software Inc.; HubSpot Inc.; Marketo Inc; Zoho Corporation; Constant Contact Inc; Hootsuite Inc.; ActiveCampaign LLC; Sendinblue; Acoustic; SharpSpring Inc.; Pardot Inc; Eloqua Inc.; Infusionsoft; Klaviyo Inc; ClickDimensions Inc; Campaign Monitor; ConvertKit; GetResponse; AWeber Communications
How will industry trends affect the trajectory of the multichannel marketing market?
Major companies operating in the multichannel marketing market are developing innovative multichannel texting platforms to address the growing need for a seamless and integrated customer experience across various channels. Multichannel texting platforms are software solutions that enable businesses to send and receive text messages across various communication channels. These platforms provide businesses with the ability to engage with their customers, clients, or employees via text messaging through multiple channels simultaneously. For instance, in May 2023, Marigold, a US-based company focused on delivering relationship marketing solutions launched SMS Capabilities for Emma Customers. This integrated solution allows marketers to run personalized campaigns effortlessly, requiring no extra training or complicated setups. Users can utilize the same contact lists, campaign workflows, and reporting for both email and SMS within a single platform, simplifying their processes and accelerating campaign execution. Emma by Marigold enhances businesses’ ability to foster customer relationships through targeted messaging, leading to improved engagement and conversion rates across various industries.
Which geographic trends are shaping the multichannel marketing market, and which region has the highest market share?
North America was the largest region in the multichannel marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the multichannel marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Multichannel Marketing Market Report 2025 Offer?
The multichannel marketing market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Multichannel marketing refers to the practice of interacting with customers across multiple channels, both online and offline, to promote products or services. It creates a cohesive and comprehensive marketing strategy that leverages the strengths of various channels to effectively engage with customers and achieve their business objectives.
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