Multivitamin Capsules And Tablets Market Forecast 2024-2033: Growth Rate, Drivers, And Trends

The Multivitamin Capsules And Tablets by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Multivitamin Capsules And Tablets, The multivitamin capsules and tablets market size has grown strongly in recent years. It will grow from $27.1 billion in 2023 to $28.82 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to increased health consciousness, growth and expansion of the pharmaceuticals industry, growth in the dietary supplements, increased healthcare expenditure, and rising health concerns associated with the covid-19 pandemic.

The multivitamin capsules and tablets market size is expected to see strong growth in the next few years. It will grow to $36.87 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to product launches, rising consumption of sports-based nutritional supplements and increasing geriatric population. Major trends in the forecast period include product launches, rising consumption of sports-based nutritional supplements and increasing geriatric population.

Increasing health consciousness among individuals is driving the market for multivitamin capsules and tablets. Multivitamins tablets or capsules are often prescribed by doctors to treat or prevent vitamin deficiency due to poor diet, certain illnesses, or during pregnancy as they contain different vitamins that are normally found in foods and other natural sources. The demand for multivitamins also increased attributing to rising health concerns associated with the COVID-19 pandemic. For instance, according to a survey result published in January 2021 by Public Health England (PHE), an England-based government agency for health and social care, a survey of more than 5000 adults showed that 7 in 10 adults were motivated to make healthier lifestyle changes owing to COVID-19 pandemic while 8 in 10 adults aged over 18 decided to alter their lifestyle in 2021. Around 43% of adults feel more motivated to make changes to their lives as compared to last year. Therefore, rising health consciousness is expected to drive the multivitamin capsules and tablets market during the forecast period.

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The multivitamin capsules and tablets market covered in this report is segmented –

1) By Type: Multivitamins Tablets, Multivitamins Capsules

2) By Distribution Channel: Store Based, Non-Store Based

3) By Application: Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-Cancer, Other Applications

4) By End User: Adults, Geriatric, Pregnant Women, Children, Infants

Shifting consumer focus towards flavored gummy vitamins for all ages is shaping the multivitamin capsules and tablets market. Consumers are searching for more convenient and entertaining supplement experiences, which will lead to a move toward flavored gummy vitamins. For instance, in April 2021, Persona Nutrition, a US-based company that provides personalized daily supplement packs launched daily gummy vitamin packs for the entire family. These daily packs are designed to help users achieve specific health goals, such as immune health, focus, relaxation, everyday support, and hair, skin, and nail health. This family pack includes multivitamins to boost muscle and nerve function.

The multivitamin capsules and tablets market report table of contents includes: