Overview and Scope
Mushroom coffee is a beverage made by combining coffee with various types of mushroom extracts or powders. It typically has a less bitter taste than regular coffee and offers a unique flavor profile depending on the type of mushrooms used. It is gaining popularity as an alternative to traditional coffee for those seeking additional health benefits.
Sizing and Forecast
The mushroom coffee market size has grown strongly in recent years. It will grow from $2.56 billion in 2023 to $2.72 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to health and wellness trend, rising awareness of medicinal mushrooms, demand for alternative beverages, sustainability concerns, celebrity endorsements and influencer marketing.
The mushroom coffee market size is expected to see strong growth in the next few years. It will grow to $3.54 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to continued growth of health-conscious consumer base, expansion of distribution channels, product innovation and diversification, marketing strategies. Major trends in the forecast period include increased product varieties, premiumization, functional ingredients, customization, global expansion.
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Segmentation & Regional Insights
The mushroom coffee market covered in this report is segmented –
1) By Extract: Lion’s mane, Chaga, Cordyceps, Reishi, Other Extracts
2) By Form: Grounded, Powder
3) By Caffeine: Caffeinated, Decaffeinated
4) By Packaging: Sachets, Containers Or Packets, Coffee Pods
5) By Distribution Channel: Supermarkets Or Hypermarkets, Convenience stores, Online
North America was the largest region in the mushroom coffee market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the mushroom coffee market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising health consciousness is expected to propel the growth of the mushroom coffee market going forward. Health consciousness refers to being aware of and attentive to one’s health and well-being. It involves making conscious choices and adopting behaviors that promote physical, mental, and emotional health. The rise in health consciousness is due to increased access to information, growing awareness of lifestyle diseases, a shift towards preventive healthcare, and the aging population. Mushroom coffee appeals to health-conscious consumers seeking alternative ways to support their well-being while still enjoying the ritual and flavor of their favorite morning beverage. For instance, in 2023, according to an online survey among 1,022 Americans ages 18 to 80 by the International Food Information Council, a US-based nonprofit organization, around 52% of Americans reported that they followed a diet or eating pattern in the past year, from 39% in 2021 from the past years. Therefore, rising health consciousness is expected to drive the growth of the mushroom coffee market.
Key Industry Players
Major companies operating in the mushroom coffee market report are Super U; Nutra-Industry CO., Ltd; Rheal Superfoods; NeuRoast LLC; Sollo Food Inc; Foursigmatic LLC; CoffeeTech Industries Inc; Laird Superfood Inc; RYZE Inc; Four Sigmatic Inc; Eco Organics; Purely Elizabeth; Waka Coffee; Ganoderma Coffee; Your Super; Pure Harmony Foods; Gorilly Goods; NutraCap Labs; Sayan Chaga; Z Natural Foods; Wild Foods Co; Longreen Corporation; Hekate; InstantShroom; Root 2 Rise; Earth Echo Foods; Peak Performance Coffee; Ancient Nutrition; Real Mushrooms; CoffeeBlenders; Alphay
The mushroom coffee market report table of contents includes:
1. Executive Summary
2. Mushroom Coffee Market Characteristics
3. Mushroom Coffee Market Trends And Strategies
4. Mushroom Coffee Market – Macro Economic Scenario
5. Global Mushroom Coffee Market Size and Growth
…
32. Global Mushroom Coffee Market Competitive Benchmarking
33. Global Mushroom Coffee Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Mushroom Coffee Market
35.Mushroom Coffee Market Future Outlook and Potential Analysis
36. Appendix
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