What Lies Ahead for Nail Care Products Market Growth in 2025 and Beyond?

The Business Research Company’s report on the Amusement Parks Global Market Report 2025 Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.

Which emerging drivers are set to accelerate the growth of the nail care products market further?

The growing awareness of personal grooming is expected to propel the growth of the nail care products market going forward. Awareness of personal grooming refers to maintaining cleanliness and neatness in one’s appearance through regular grooming practices. Awareness of personal grooming plays a vital role in promoting the use of nail care products, as individuals prioritize well-maintained nails for overall hygiene and a polished appearance. For instance, in September 2023, according to the Bureau of Labor Statistics, a US-based fact-finding agency for the federal government, personal care products and services increased by 12.3% in 2022, which follows a large increase of 19.3% from 2021. After declining by 1.0% in 2021, personal care products grew by 15.5% in 2022. Personal care services also increased by 9.1%, particularly notable since this follows the 50.4% rise from 2021. Therefore, the growing awareness of personal grooming is driving the growth of the nail care products market.

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What are the key factors influencing the forecasted market size of the nail care products industry?

The nail care products market size has grown strongly in recent years. It will grow from $22.81 billion in 2024 to $24.15 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to fashion trends, health and wellness trends, social media influence, retail distribution channels, cultural shifts.

The nail care products market size is expected to see steady growth in the next few years. It will grow to $28.93 billion in 2029 at a compound annual growth rate (CAGR) of 4.6%. The growth in the forecast period can be attributed to sustainability and eco-friendly products, digital beauty influencers, customization and personalization, rise of indie brands, innovative nail art techniques. Major trends in the forecast period include technological advancements, personalized nail care subscriptions, sustainable packaging, virtual try-on experiences, clean and non-toxic formulations.

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Who are the leading competitors in the nail care products market?

Major companies operating in the nail care products market are Johnson and Johnson Services Inc., Christian Dior SE, Procter & Gamble Co., Unilever PLC, L’oréal Groupe, The Estée Lauder Companies Inc, Chanel SA, Kao Corporation, Amway Corporation, Shiseido Company Limited, Coty Inc., Sally Hansen, Avon Products Inc., Cosnova Gmbh, Kiehl’s, OPI Products Inc., American International Industries, Oriflame Holding AG, BWX Limited, China Glaze, Cassina S.p.A, Orly International Inc., Creative Nail Design Inc., Olive & June Inc, NSI Nails Inc., Miniluxe Inc., Sally Hansen Inc., Essie Cosmetics, Revlon Inc.

Which emerging trends are set to transform the nail care products market landscape?

Major companies operating in the nail care products market are focusing on introducing innovative solutions, such as vegan nail product lines, to gain a competitive edge in the market. Vegan nail product lines are collections of nail care items that are entirely free from animal-derived ingredients, catering to a cruelty-free and eco-conscious consumer base. For instance, in January 2022, Colorbar Cosmetics, an India-based provider of makeup and skincare products, launched the Vegan Nail Lacquer, a new line of vegan nail products that features 128 shades. The nail lacquer is enriched with biotin and calcium and has a non-toxic, patented, 20-free formula. The entire range is 100% vegan and vegetarian, and the formula is chip-resistant, non-yellowing, and non-carcinogenic. With a double-patented design, Vegan Nail Lacquer promises a uniquely clean and green makeup experience.

How do different geographies compare in terms of market share and growth potential in the nail care products market?

Asia-Pacific was the largest region in the nail care products market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the nail care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Which major segments of the nail care products market are experiencing the fastest growth?

The nail care products market covered in this report is segmented –

1) By Product Type: Nail Polish, Top And Base Coats, Nail Polish Remover, Cuticle Care, Other Products

2) By Distribution Channel: Offline, Online

3) By End-Use: Household, Spa And Salon

Subsegments:

1) By Nail Polish: Regular Nail Polish, Gel Nail Polish, Quick-Dry Nail Polish

2) By Top And Base Coats: Clear Base Coats, Matte Top Coats, Glossy Top Coats

3) By Nail Polish Remover: Acetone-Based Removers, Non-Acetone Removers

4) By Cuticle Care: Cuticle Oils, Cuticle Creams, Cuticle Pushers

5) By Other Products: Nail Strengtheners, Nail Art Supplies, Nail Treatments

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How is the nail care products market defined?

Nail care products refer to a variety of cosmetics and tools designed to enhance the health and appearance of the nails. These are used to maintain and enhance the health and appearance of nails, promoting strength, preventing damage, and contributing to overall well-groomed hands.

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