The Market Influence of Surging E-Commerce Adoption Propels Growth In The Natural Hair Care Products Market: How It’s Propelling Natural Hair Care Products Market Growth and Size in 2025

The Business Research Company’s report on the Natural Hair Care Products Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.

How are market drivers shaping the future growth trajectory of the natural hair care products industry?

The rising popularity of e-commerce channels is expected to propel the growth of the natural hair care products market going forward. E-commerce refers to the buying of goods using the Internet and the transfer of money and data to execute these transactions. The e-commerce market helps the natural hair care products market with easy transactions, selling items and services directly to clients and delivering products to their homes. For instance, according to the India Brand Equity Foundation, an Indian government export promotion agency, India’s e-commerce market is expected to reach USD 111 billion by 2024 and USD 200 billion by 2026. Therefore, the rising popularity of e-commerce channels will drive the growth of the natural hair care product market.

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What is the estimated market size of the natural hair care products sector by 2029, based on current forecasts?

The natural hair care products market size has grown strongly in recent years. It will grow from $11.09 billion in 2024 to $11.76 billion in 2025 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to increasing marketing campaigns for hair care products, increasing demand for the cosmetics industry, increased disposable income, and innovations in hair color production.

The natural hair care products market size is expected to see strong growth in the next few years. It will grow to $15.47 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to increasing beauty concerns, a growing aging population, rising popularity of e-commerce channels, a rising number of hair problems, and global population growth and urbanization. Major trends in the forecast period include a focus on launching innovative treatments, product launches, vegan hair colors, artificial intelligence (AI) powered hair dye technologies, veg keratin products, and strategic partnerships and collaborations.

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#Who are the top players in the natural hair care products market?

Major companies operating in the natural hair care products market include The Procter & Gamble Company, Natura Cosméticos S.A., Loreal SA, L’occitane International S.A, The Estée Lauder Companies Inc, Davines, The Hain Celestial Group, Mama Earth, Kiehl’s, John Master Organics, Himalaya Wellness Company, Herbal Essences, Marico, Biotique, Indulekha, UrbanBotanics, Wow Skin Care, Kao Chemical Corporation, Zeva Hair Spa, Kooswalla, Melao, Mary Kay, Shiseido Group, Shanghai Jahwa United Co. Ltd., HSA Cosmetics, The Kertain Company, Louise Galvin Ltd, Black & White, Barry M Cosmetics, Laboratoire Cosmétique Dôm Labs, Arulabeauty Ltd, Watermans Corporate Enterprises Ltd, Linking Wellness, Phyto Botanical Power, Henkel AG & Co. KGaA, Avon Products Inc., Unilever, Amazon Beauty Inc., Amway, Avalon Organics, Aveda Corporation, Aycan Cosmetics Tr, Bilal Soaps Co, Biolusture, NG Beauty World, Millia Cosmetics Factory, Leaders Soap and Hair Care Products Industry, Aris Cosmetics, Avila Naturalle, Marini Naturals, African Pride

#What are the major trends in the natural hair care products market?

Companies in the natural hair care products market are focusing on product launches and developing new products to stay competitive in the market. For instance, in 2022, BASF, a Germany-based company that offers solutions for skin care, hair care, and sun protection products, launched Euperlan NL Pearl, which is the first wax-based COSMOS-certified paralyzed personal care product from BASF’s personal care division. In addition to meeting the consumer desire for pacifying and paralyzed effects without the use of pigments, it provides a high-performance substitute for non-COSMOS-authorized components. Wet and dry combing tests, anti-hair breakage assessments, and suppleness testing are where Euperlan NL Pearl truly shines in hair care applications.

Which geography holds the highest natural hair care products market share?

Europe was the largest region in the natural hair care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural hair care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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How do different segments contribute to the overall expansion of the natural hair care products market?

The natural hair care products market covered in this report is segmented –

1) By Product Type: Shampoos, Conditioners, Oils And Serum, Gel And Wax, Hair Color, Other Product Types

2) By Gender: Men, Women, Other Genders

3) By Price Category: High Or Premium, Medium, Low

4) By Distribution Channel: Offline, Online

Subsegments:

1) By Shampoos: Sulfate-Free Shampoos, Herbal Shampoos, Clarifying Shampoos, Moisturizing Shampoos

2) By Conditioners: Leave-In Conditioners, Rinse-Out Conditioners, Deep Conditioners, Hair Masques

3) By Oils And Serum: Essential Oils, Hair Serums, Hair Masks

4) By Gel And Wax: Styling Gels, Hair Waxes, Pomades

5) By Hair Color: Permanent Hair Color, Semi-Permanent Hair Color, Temporary Hair Color

6) By Other Product Types: Hair Treatments, Hair Styling Creams, Dry Shampoo

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How is the natural hair care products market defined, and what are its core characteristics?

Natural hair care products are used for hair conditioning and natural substances are included to nourish the hair without causing it to lose its softness or shine. Natural hair care products refer to products that are made of natural ingredients, free from any chemicals that are meant to nourish hair with their natural properties. These are made of plant- or mineral-based ingredients extracted from natural resources to maintain hair growth, boost luminosity, and solve hair problems.

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