The Natural Hair Care Products by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Natural Hair Care Products, The natural hair care products market size has grown strongly in recent years. It will grow from $10.5 billion in 2023 to $11.17 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to increasing marketing campaigns for hair care products, increasing demand for cosmetics industry, increased disposable income and innovations in hair color production.
The natural hair care products market size is expected to see strong growth in the next few years. It will grow to $14.29 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to increasing beauty concerns, growing aging population, rising popularity of e-commerce channels, rising number of hair problems and global population growth and urbanization. Major trends in the forecast period include focus on launching innovative treatments, product launch, vegan hair colors, artificial intelligence (ai) powered hair dye technologies, veg keratin products and strategic partnerships and collaborations.
The rising popularity of e-commerce channels is expected to propel the growth of the natural hair care products market going forward. E-commerce refers to the buying of goods using the internet and the transfer of money and data to execute these transactions. The e-commerce market helps the natural hair care products market with easy transactions, selling items and services directly to clients and delivering products to their homes. For instance, according to the India Brand Equity Foundation, an Indian government export promotion agency, India’s e-commerce market is expected to reach USD 111 billion by 2024 and USD 200 billion by 2026. Therefore, the rising popularity of e-commerce channels will drive the growth of the natural hair care product market.
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The natural hair care products market covered in this report is segmented –
1) By Product Type: Shampoos, Conditioners, Oils And Serum, Gel And Wax, Hair Color, Other Product Types
2) By Gender: Men, Women, Other Genders
3) By Price Category: High Or Premium, Medium, Low
4) By Distribution Channel: Offline, Online
Companies in the natural hair care products market are focusing on product launches and developing new products to stay competitive in the market. For instance, in 2022, BASF, a Germany-based company that offers solutions for skin care, hair care, and sun protection products, launched Euperlan NL Pearl, which is the first wax-based COSMOS-certified paralyzed personal care product from BASF’s personal care division. In addition to meeting the consumer desire for pacifying and paralyzed effects without the use of pigments, it provides a high-performance substitute for non-COSMOS-authorized components. Wet and dry combing tests, anti-hair breakage assessments, and suppleness testing are where Euperlan NL Pearl truly shines in hair care applications.
The natural hair care products market report table of contents includes:
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