What is the current size and annual growth rate of the nutrition technology platforms market?
The nutrition technology platforms market size has grown rapidly in recent years. It will grow from $14.5 billion in 2024 to $17.21 billion in 2025 at a compound annual growth rate (CAGR) of 18.7%. The growth in the historic period can be attributed to rise of health-conscious consumers, increasing in digitalization, increasing number of smartphone users, increasing income of consumers, and rise of social media.
The nutrition technology platforms market size is expected to see rapid growth in the next few years. It will grow to $33.76 billion in 2029 at a compound annual growth rate (CAGR) of 18.3%. The growth in the forecast period can be attributed to growing adoption of telehealth services, increasing advancements in nutrigenomics, increasing use of blockchain for food traceability, rising demand for AI-driven meal planning, and increasing prevalence of chronic diseases. Major trends in the forecast period include technological advancements, personalized nutrition, wearable integration, machine learning, and augmented reality.
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Which major factors have contributed to the expansion of the nutrition technology platforms market?
The increasing number of lifestyle-related diseases is expected to drive the growth of the nutrition technology platform market going forward. Lifestyle-related diseases are health conditions primarily caused by daily habits and choices such as diet, physical activity, and smoking. Sedentary lifestyles, poor dietary habits, high-stress levels, and excessive consumption of processed foods drive lifestyle-related diseases. Nutrition technology platforms are essential for managing lifestyle-related diseases because they provide personalized, data-driven dietary guidance and tracking tools that help individuals make healthier choices and monitor disease prevention and management progress. For instance, in August 2022, according to a report published by the American College of Cardiology, a US-based non-profit medical association, in the United States, cardiovascular risk factors are projected to rise significantly between 2025 and 2060, with diabetes expected to increase by 39.3% to 55 million people, followed by dyslipidemia (27.6% to 126 million), hypertension (25.1% to 162 million), and obesity (18.3% to 126 million). Therefore, increasing lifestyle-related diseases is driving the growth of the nutrition technology platform market.
How is the nutrition technology platforms market segmented?
The nutrition technology platformsmarket covered in this report is segmented –
1) By Product Type: Active Measurement, Standard Measurement
2) By Application: Standard Supplements, Disease-Based
3) By End-User: Direct-To-consumer, Wellness And fitness centers, Hospitals And Clinics, Institutions
Subsegments:
1) By Active Measurement: Wearable Devices, Smartphone-Based Tracking, Real-Time Nutritional Feedback Systems
2) By Standard Measurement: Manual Input Tracking, Traditional Food Journals, Standard Nutritional Calculators
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Who are the top competitors in the nutrition technology platforms market?
Major companies operating in the nutrition technology platforms market are Nestlé Health Science, Viome, Zipongo, Lumen, Precision Nutrition, Lifesum, PlateJoy, InsideTracker, Heali AI, MyFitnessPal, FatSecret, Wellory, Cronometer, EatLove, Nutritics, BetterMeal AI, Foodvisor, Nutrino, SmartPlate, Nutrisoft, Nutritionix, Nutrium
Which key trends are expected to influence the nutrition technology platforms market in the coming years?
Major companies operating in nutrition technology platforms are developing innovative products, such as web platforms, to support overall health and wellness through data-driven insights and user-friendly interfaces. A web platform is an online system or framework that enables users to access and interact with various services, tools, and resources through the internet. For instance, in June 2024, Nestle Health Science, a Switzerland-based nutrition company, launched GLP-1 Nutrition, a new web platform to provide comprehensive nutritional support for individuals on weight management journeys, particularly those using GLP-1 medications. The GLP-1 Nutrition platform, designed for U.S. consumers, delivers comprehensive and personalized care through customized products from leading brands such as Garden of Life, Nature’s Bounty, and Boost. It features expert guidance from medical professionals in weight loss, personalized nutrition coaching, and a supportive community platform. The platform covers key categories such as muscle preservation, gut health, micronutrient intake, hydration, skin and hair health, and weight rebound control, specifically addressing essential aspects of weight management for individuals using GLP-1 medications.
Which regional trends are influencing the nutrition technology platforms market, and which area dominates the industry?
North America was the largest region in the nutrition technology platforms market in 2024. The regions covered in the nutrition technology platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Nutrition Technology Platforms Market Report 2025 Offer?
The nutrition technology platforms market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Nutrition technology platforms are digital tools, systems, or software solutions designed to enhance and support the understanding, delivery, and management of nutrition-related data and services. These platforms typically use technology to improve various aspects of nutrition, including dietary recommendations, food tracking, personalized nutrition plans, nutritional diagnostics, and more. They often integrate data from various sources, such as wearable devices, apps, genetic testing, and biomarkers, to provide personalized insights.
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