The Business Research Company’s report on the Oatmeal Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the primary drivers fueling the growth of the oatmeal market in recent years?
An increase in consumers opting for healthy diet plans is expected to propel the growth of the oatmeal market. A diet plan refers to a set of scheduled meals to achieve different metabolic and health goals. This diet plan includes eating fruits, vegetables, oatmeal, and more. Due to the outbreak of COVID–19, people are opting for healthy diet plans to keep their bodies fit and improve immunity in the body. There will be an increased demand for oatmeal due to an increase in consumers opting for healthy diet plans as oatmeal is part of the diet plan. For instance, in July 2022, according to reports published by Food Insight, a US-based non-profit organization, in 2022, 52% of Food and Health Survey participants followed a specific diet or eating pattern, up from 39% in 2021. The top choices were clean eating (16%), mindful eating (14%), and calorie counting (13%). In addition, according to a Poll/HealthDay survey, nearly 2 of every 3 American adults which are about 63% plan to change up their diet in 2022. Thus, due to the increase in consumers opting for healthy diet plans, there will be an increase in the oatmeal demand.
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What is the projected market size of the oatmeal industry, and how is it expected to grow?
The oatmeal market size has grown steadily in recent years. It will grow from $6.81 billion in 2024 to $7.11 billion in 2025 at a compound annual growth rate (CAGR) of 4.5%. The growth in the historic period can be attributed to increased awareness about the health benefits of oatmeal, growing demand for convenience foods, rising popularity of plant-based diets, increasing demand for breakfast cereals, changed dietary preferences.
The oatmeal market size is expected to see strong growth in the next few years. It will grow to $8.73 billion in 2029 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to rising demand for organic and gluten-free oatmeal, growing awareness aboutThe environmental benefits of oatmeal, growing online retail channels and e-commerce platforms, growing international trade andThe expansion of oatmeal exports, growing demand for healthy and nutritious breakfast options. Major trends in the forecast period include rising demand for innovative products based on oats, regional and ethnic variations, customizable oatmeal options, increasing consumer focus on environmentally friendly packaging, plant-based and vegan oatmeal products.
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Who are the key players driving competition in the oatmeal market?
Major companies operating in the oatmeal market include Nature’s Path Foods Inc., Nestle SA, General Mills Inc., Post Holdings Inc, La Crosse Milling Company, Avena Foods Limited, Blue Lake Milling, Grain Millers Inc., Hain Celestial Group, Kellogg’s Inc., Cargill Incorporated, PepsiCo Inc., Bagrrys India Ltd, Marico Limited, Richardson International Limited, The Hain Celestial Group Inc., The Jordans & Ryvita Company Ltd., The Kellogg Company, The Quaker Oats Company, The Weetabix Food Company Limited, The WhiteWave Foods Company LLC, Three Bears Oats Company, Uncle Tobys Pty Ltd, Weetabix Limited, Wild Oats Marketing LLC, Bob’s Red Mill Natural Foods Inc., McCann’s Foods (Ireland) Limited, Country Choice Organic Inc., Arrowhead Mills Inc.
What key trends are expected to drive the nutraceutical packaging market during the forecast period?
Major companies operating in the oatmeal market are focusing on developing innovative solutions, such as instant oats to cater to the growing demand for quick and nutritious meal options. Instant oats refer to pre-cooked, dried, and rolled oats that are processed to cook quickly, typically in just a few minutes with the addition of hot water or by microwaving. For instance, in January 2024, Quaker Oats, a US-based food conglomerate, introduced its new Instant Oats product line in India, featuring three flavors: Herby Cheese, Masala Magic, and Mixed Berries. Designed for quick preparation in just three minutes, these oats cater to the growing demand for convenient and flavorful snack options beyond breakfast. This product is designed for quick preparation, taking just three minutes to make, and aims to cater to the growing demand for flavorful snack options beyond traditional breakfast settings.
Which key geographies are driving the growth of the oatmeal market?
North America was the largest region in the oatmeal market in 2024. The regions covered in the oatmeal market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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What are the key segments driving growth in the oatmeal market?
The oatmeal market covered in this report is segmented –
1) By Type: Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, Other Types
2) By Nature: Organic, Conventional
3) By Distribution Channel: Super market/Hyper market, Convenience Stores, Online Channels, Other Distribution Channels
4) By Form: Flavored Oats, Base Oats
5) By Application: Bakery And Confectionery, Breakfast Cereals, Animal Feed, Others (Cosmetics, Other)
Subsegments:
1) By Whole Oat Groats: Raw Groats, Processed Groats, Steel Cut Oats
2) By Steel Cut Oats: Regular Steel Cut Oats, Quick-Cooking Steel Cut Oats
3) By Scottish Oats: Traditional Scottish Oats, Stone-Ground Oats
4) By Regular Rolled Oats: Old-Fashioned Rolled Oats, Organic Rolled Oats
5) By Quick Rolled Oats: Quick-Cooking Rolled Oats, Instant Rolled Oats
6) By Instant Oats: Flavored Instant Oats, Plain Instant Oats
7) By Other Types: Oat Flour, Oat Bran, Oat-Based Snacks and Cereals
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How is the oatmeal market defined?
Oatmeal refers to food made from oats and liquids such as water or milk and is used as a breakfast food. It is full of nutrients and fiber and is very helpful in weight loss, reduces the risk of heart diseases, and also lowers blood sugar.
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