The online event ticketing market size is expected to see strong growth in the next few years. It will grow to $64.62 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to personalized recommendations, virtual and hybrid events, enhanced customer engagement tools, focus on sustainability, government regulations for online transactions. Major trends in the forecast period include contactless and mobile ticketing, dynamic pricing strategies, enhanced security measures, subscription-based models, integration with augmented reality (ar).
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Segmentation & Regional Insights
The online event ticketing market covered in this report is segmented –
1) By Type: Sports, Music And Other Live Shows, Fair And Festival, Conferences, Food And Drink Events, Other Types
2) By Platform: Desktop, Mobile
3) By Application: Hotel And Restaurants, Clubs, Schools And Colleges, Theaters, Other Applications
North America was the largest region in the online event ticketing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the online event ticketing market report during the forecast period. The regions covered in the online event ticketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increasing number of live entertainment events is expected to propel the growth of the online event ticketing market going forward. Live entertainment events refer to musical events that are conducted in front of a live audience. An online event ticketing system allows attendees to register, and provides data to the event organizers on visitors making the reservation process more efficient and smoother for live events. For instance, Live Nation Entertainment, a US-based concert management company, hosted 12,500 events in the second quarter of 2022 itself which was 2500 more shows as compared to the whole of the 2019 year. The show attendance also hit 33.5 million which was a 20% increase as compared to 2019’s 27 million. 100 million tickets were sold through July 2022 while the number was only 74 million in 2019. As a result, the increasing number of live entertainment events is driving the growth of the online event ticketing market.
Key Industry Players
Major companies operating in the online event ticketing market are focused on developing cutting-edge technology, such as anti-counterfeit ticketing technology, to combat ticket counterfeiting. Anti-counterfeit ticketing technology refers to innovative measures and systems implemented in the ticketing industry to prevent the production and circulation of fraudulent or unauthorized tickets. For instance, in August 2023, Ticketmaster, a US- ticket sales and distribution company, launched anti-counterfeit ticketing technology, SafeTix. SafeTix links a fan’s digital ticket to their Ticketmaster account through an encrypted barcode that refreshes every few seconds, preventing resale of screenshots or photocopies. The tickets feature Near Field Communication (NFC) technology for a convenient “tap and go” experience at venue entrances
The online event ticketing market report table of contents includes:
1. Executive Summary
2. Online Event Ticketing Market Characteristics
3. Online Event Ticketing Market Trends And Strategies
4. Online Event Ticketing Market – Macro Economic Scenario
5. Global Online Event Ticketing Market Size and Growth
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31. Global Online Event Ticketing Market Competitive Benchmarking
32. Global Online Event Ticketing Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Online Event Ticketing Market
34. Online Event Ticketing Market Future Outlook and Potential Analysis
35. Appendix
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