At what pace is the online grocery market growing, and what is its estimated value?
The online grocery market size has grown exponentially in recent years. It will grow from $542.72 billion in 2024 to $659.7 billion in 2025 at a compound annual growth rate (CAGR) of 21.6%. The growth in the historic period can be attributed to continued growth in e-commerce, expansion of ultrafast delivery services, focus on sustainability, increased investment in last-mile logistics, enhanced payment solutions.
The online grocery market size is expected to see exponential growth in the next few years. It will grow to $1435.51 billion in 2029 at a compound annual growth rate (CAGR) of 21.5%. The growth in the forecast period can be attributed to internet penetration and access, advancements in e-commerce, improved logistics and delivery systems, mobile technology proliferation, COVID-19 pandemic-induced surge. Major trends in the forecast period include technology integration, focus on sustainability, enhanced customer experience, partnerships with brick-and-mortar retailers, contactless and cashless transactions.
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What are the key forces behind the online grocery market’s growth in recent years?
A shifting preference towards digital shopping for convenience and safety is expected to propel the growth of the online grocery market in the coming years. Digital shopping, often known as shopping online or e-commerce, is the process of buying products or services via an internet connection using a mobile app or a website. Digital shopping in grocery stores is convenient and time-saving, allowing customers to browse, choose, and purchase goods from the convenience of their own homes, with the bonus of doorstep delivery. For instance, in February 2023, according to Eurostat, a Europe-based intergovernmental organization, in the survey, 68% of individuals aged 16 to 74 reported buying or ordering products or services online in the past 12 months, a 1% rise from 2021. Among internet users in the last 3 months, 51% were e-shoppers in 2022. Therefore, shifting preferences towards digital shopping for convenience and safety is driving the online grocery market.
What are the major segments of the online grocery market?
The online grocery market covered in this report is segmented –
1) By Product: Fresh Produce, Staple And Cooking Essentials, Ready-To-Eat Food, Snacks And Beverages, Bakery And Confectionery, Dairy Products, Breakfast And Cereal
2) By Food Platform: Mobile Application, Website
3) By Delivery Type: Instant Delivery, Schedule Delivery
4) By End User: Individual, Distributors, Other End Users
Subsegments:
1) By Fresh Produce: Fruits, Vegetables, Herbs
2) By Staple And Cooking Essentials: Grains (Rice, Pasta), Cooking Oils, Spices And Seasonings
3) By Ready-To-Eat Food: Pre-Packaged Meals, Frozen Dinners, Meal Kits
4) By Snacks And Beverages: Chips And Crackers, Soft Drinks, Juices And Health Drinks
5) By Bakery And Confectionery: Bread And Rolls, Pastries And Cakes, Chocolates And Sweets
6) By Dairy Products: Milk And Cream, Cheese, Yogurt
7) By Breakfast And Cereal: Breakfast Cereals, Oatmeal, Granola Bars
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Which companies dominate the online grocery market?
Major companies operating in the online grocery market report are Amazon.com Inc., The Kroger Company, Alibaba Group, Target Corporation, Koninklijke Ahold Delhaize N.V., Edeka group, Albertsons Companies, Inc., Getir, Uber Eats, Delivery Hero, Doordash, ALDI Inc., Flipkart Supermart, Just Eat, Jio Mart, Auchan SA, ASDA Groceries, Instacart, Safeway Inc., FreshDirect LLC.
What major trends will shape the online grocery market during the forecast period?
Major companies operating in the online grocery markets are adopting subscription models and membership programs, such as the B2B membership platform, to better meet the needs of their existing consumers. A B2B membership platform in online grocery serves as a digital hub connecting businesses within the supply chain, facilitating transactions and collaboration among suppliers, distributors, and retailers. For instance, in October 2023, Bundl Technologies Private Limited (Swiggy), an India-based company that operates an online food ordering platform, launched Swiggy One Lite. Swiggy One Lite is a new and more economical variant of Swiggy One, the membership club, that provides advantages for meals, groceries, and pick-up and delivery services. Swiggy One Lite provides several perks, including free delivery, special deals, and discounts, for a starting price of Rs 99 for three months. One Lite is available as a B2B membership, packaged with offerings from major brand partners in the telecom and banking sectors.
What are the key regional dynamics of the online grocery market, and which region leads in market share?
Asia-Pacific was the largest region in the online grocery market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the online grocery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Online Grocery Market Report 2025 Offer?
The online grocery market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Online grocery refers to the digital purchase of food and household items through websites or mobile apps, with the convenience of home delivery or pickup. Online grocery shopping is a convenient, efficient, and cost-effective replacement for traditional grocery store purchases, offering a large selection of items.
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