The online language learning market size is expected to see exponential growth in the next few years. It will grow to $39.42 billion in 2028 at a compound annual growth rate (CAGR) of 20.1%. The growth in the forecast period can be attributed to gamification and engagement strategies, global connectivity, remote work and digital nomadism, microlearning and bite-sized content, and inclusive and accessible design. Major trends in the forecast period include mobile-first learning, AI-powered personalization, hybrid learning models, accessibility and inclusivity, and data-driven insights and analytics.
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Segmentation & Regional Insights
The online language learning market covered in this report is segmented –
1) By Language: English, Mandarin, Spanish, Other Languages
2) By Language Proficiency Level: Beginner, Intermediate, Advanced
3) By Learning Mode: Self-Learning Apps And Applications, Tutoring
4) By Application: Individual Learners, Institutional Learners
Asia-Pacific was the largest region in the online language learning market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online language learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing number of international students is expected to propel the online language learning market going forward. International students are individuals who travel from their home countries to study at educational institutions located in foreign countries. The combination of academic excellence, career opportunities, cultural enrichment, and global networking makes studying abroad an attractive option for an increasing number of international students. Online language learning provides international students flexibility, convenience, and effectiveness in improving language skills and integrating into their host country’s educational environment. For instance, in November 2022, according to the Institute of International Education (IIE), a US-based organization that focuses on international students, 948,519 international students from over 200 different locations were enrolled in U.S. higher education institutions during the academic year 2021-2022, marking a 4% growth compared to the preceding academic year. Therefore, the increasing number of international students is driving the development of the online language-learning market.
Key Industry Players
Major companies operating in the online language learning market are Pearson plc, New Oriental Education and Technology Group Inc., VIPKid, McGraw-Hill Education, Berlitz Corporation, Houghton Mifflin Harcourt, IXL Learning Inc., Tandem, Chegg Inc., Duolingo Inc., Babbel, iTutorGroup, Rosetta Stone Inc., Cambly Inc., Busuu, Open English LLC, Voxy Inc., EF Education First Ltd., Lingokids, HelloTalk, Sanako Corporation, italki, Oxford University Press, FluentU, Wall Street English
The online language learning market report table of contents includes:
1. Executive Summary
2. Online Language Learning Market Characteristics
3. Online Language Learning Market Trends And Strategies
4. Online Language Learning Market – Macro Economic Scenario
5. Global Online Language Learning Market Size and Growth
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32. Global Online Language Learning Market Competitive Benchmarking
33. Global Online Language Learning Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Online Language Learning Market
35. Online Language Learning Market Future Outlook and Potential Analysis
36. Appendix
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