Global Online Microtransaction Market Expected to Reach $121.18 billion by 2028

Overview and Scope
Online microtransactions are in-game purchases of virtual items for small amounts of money.

Sizing and Forecast
The online microtransaction market size has grown rapidly in recent years. It will grow from $73.27 billion in 2023 to $80.88 billion in 2024 at a compound annual growth rate (CAGR) of 10.4%.  The  growth in the historic period can be attributed to gaming industry growth, digitalization of entertainment, free-to-play model adoption, virtual goods and cosmetics, mobile gaming proliferation.

The online microtransaction market size is expected to see rapid growth in the next few years. It will grow to $121.18 billion in 2028 at a compound annual growth rate (CAGR) of 10.6%.  The growth in the forecast period can be attributed to expanding digital economy, continued free-to-play dominance, live streaming and esports integration, blockchain and digital assets, personalized and social interaction features. Major trends in the forecast period include cross-platform monetization, blockchain and cryptocurrency integration, social commerce and virtual marketplaces, personalization and customization offerings, regulatory scrutiny and consumer protections.

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Segmentation & Regional Insights

The online microtransaction market covered in this report is segmented –

1) By Type: In-Game Curriencies, Random Chance Puchases, In-Game Items, Expiration

2) By Device: Mobile, Console, PC

3) By Model: Prepay Model, Postpay Model, Other Models

The Asia-Pacific was the largest region in the online microtransaction market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global online microtransaction market report during the forecast period. The regions covered in the online microtransaction market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth
Growing In-app purchases feature in mobile apps is expected to drive the growth of the online microtransactions market going forward. In-app purchases (IAP) are transactions made within mobile apps or software, enabling users to buy digital goods, content, or features, often in free or freemium apps, enhancing or personalizing their experience. The integration of in-app purchases is likely to boost online microtransactions as it provides a convenient and accessible way for users to acquire digital items and content, contributing to increased revenue in the online microtransactions market. For instance, in July 2023, according to Business of Apps, a UK-based leading B2B media and information platform for the global app industry, In-app purchases represent one of the most prevalent monetization models, with approximately 50% of non-gaming apps and 79% of gaming apps utilizing this strategy. In Q1 2021, Google Play generated sales of $36.7 billion, while the Apple App Store recorded sales of $31.8 billion and is expected to reach nearly $200 billion by 2025.  Therefore, growing in-app purchases feature in the mobile apps will propel the growth of the online microtransactions market in the forecast period.

Key Industry Players
Major companies operating in the online microtransaction market report are Microsoft Corporation, The Walt Disney Company, Tencent Holdings Limited, Sega Sammy Holdings Inc., Sony Interactive Entertainment LLC, NetEase Inc., Valve Corporation, Activision Blizzard Inc., Bandai Namco Entertainment Inc., Electronic Arts Inc., CyberAgent Inc., Take-Two Interactive Software Inc., Square Enix Holdings Co. Ltd., Zynga Inc., Nexon Co. Ltd., King Digital Entertainment plc, Konami Holdings Corporation, NCSoft Corporation, Supercell Oy, Ubisoft Entertainment S.A., Riot Games Inc., Smilegate Holdings Inc., Wargaming Public Co. Ltd., Capcom Co. Ltd., GungHo Online Entertainment Inc., Glu Mobile Inc., Niantic Inc., Machine Zone Inc., Kabam Inc., Gameforge 4D GmbH, Rovio Entertainment Corporation, Miniclip SA, Playtika Holding Corp., Big Fish Games Inc., GREE Inc., DeNA Co. Ltd., Com2uS Corp., Jam City Inc., Scopely Inc.

The online microtransaction market report table of contents includes:
1. Executive Summary
2. Online Microtransaction Market Characteristics
3. Online Microtransaction Market Trends And Strategies
4. Online Microtransaction Market – Macro Economic Scenario
5. Global Online Microtransaction Market Size and Growth
………………………….
32. Global Online Microtransaction Market Competitive Benchmarking
33. Global Online Microtransaction Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Online Microtransaction Market
35. Online Microtransaction Market Future Outlook and Potential Analysis
36. Appendix

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