Oral Care Market
Overview and Scope
Oral care is crucial for maintaining good oral health, lowering the risk of infection and inflammation in the oral cavity, and preventing systemic infection from the oral cavity.
Sizing and Forecast
The oral care market size has grown strongly in recent years. It will grow from $45.96 billion in 2023 to $50.23 billion in 2024 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to consumer awareness, aging population, dental tourism, economic growth, sensitivity and gum health solutions.
The oral care market size is expected to see strong growth in the next few years. It will grow to $70.11 billion in 2028 at a compound annual growth rate (CAGR) of 8.7%. The growth in the forecast period can be attributed to preventive and personalized care, eco-friendly products, oral health and overall wellness, emerging markets, subscription services. Major trends in the forecast period include natural and organic products, personalized oral care, smart oral care devices, charcoal-based products, cbd-infused oral care.
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Segmentation & Regional Insights
The oral care market covered in this report is segmented –
1) By Product Type: Toothpaste, Mouth Wash and Rinse, Teeth Whitening, Dental Floss, Tooth Brush, Orthodontic Wax
2) By Distribution Channel: Store-based, Non-Store-Based
3) By End User: Hospitals, Dental Clinics
Asia-Pacific was the largest region in the oral care market in 2023. The regions covered in the oral care market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
Increased awareness of dental health care is significantly contributing to the growth of the oral care market. Dental or oral health includes the teeth, gums, and mouth and aims to keep the mouth healthy and avoid gum disease and tooth decay. Various factors, including sugar consumption, cigarette use, alcohol use, and poor oral hygiene, are the root causes of oral diseases. Oral care helps to maintain hygiene and keep the mouth disease-free. According to the 2022 State of America’s Oral Health and Wellness Report, a US-based association that provides crucial education and research and supports key policies to prevent dental disease, 92% of adults and 96% of parents say maintaining good dental health is very important for overall health. One in five (20%) people thinks that a problem with their oral health directly impacts their general health. Therefore, awareness of dental health care drives the growth of the oral care market.
Key Industry Players
Major companies operating in the oral care market include Procter & Gamble Co., Johnson & Johnson Services Inc., GlaxoSmithKline Plc, Church & Dwight Co. Inc., Colgate Palmolive Co., 3M Company, Affordable Dentures & Implants LLC, Aspen Dental Inc., Biolase Inc., Bright Now! Dental Inc., Carestream Dental Inc., Coast Dental LLC, Comfort Dental LLC, Dentsply Sirona Inc., Gentle Dental, Great Expressions Dental Centers, Heartland Dental Care Inc., Henry Schein Inc., Kool Smiles Ltd., Open Dental Software Inc., Pacific Dental Services Inc., Patterson Dental Supply Inc., Planmeca Group, Ranir a Perrigo Company, Smile Brands Inc., Sunstar Group, The Clorox Company, Unilever plc, Water Pik Inc., Western Dental Services Inc.
The oral care market report table of contents includes:
1. Executive Summary
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