Overview and Scope
Oral hygiene refers to the practice of maintaining the cleanliness and health of the mouth, teeth, gums, and tongue to prevent dental problems such as tooth decay, gum disease, and bad breath. Oral hygiene is essential for overall health and well-being, as poor oral health can lead to various systemic health issues and impact quality of life.
Sizing and Forecast
The oral hygiene market size has grown strongly in recent years. It will grow from $47.55 billion in 2023 to $50.14 billion in 2024 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to rising awareness of oral health importance, advancements in dental care technology, increasing disposable incomes, expanding access to dental services, and growing emphasis on cosmetic dentistry.
The oral hygiene market size is expected to see strong growth in the next few years. It will grow to $62.99 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing consumer awareness about oral health and hygiene, growing emphasis on preventive healthcare and wellness, diverse product offerings, evolving consumer preferences, and expansion of e-commerce platforms and digital health solutions. Major trends in the forecast period include surge in demand for natural and sustainable products, adoption of advanced dental care technologies, innovative formulations, including probiotics and herbal extracts, and specialized oral care products.
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Segmentation & Regional Insights
The oral hygiene market covered in this report is segmented –
1) By Product: Toothpaste, Toothbrushes and Accessories, Mouthwash And Rinses, Dental Accessories And Ancillaries, Denture Products, Dental Prosthesis Cleaning Solutions, Other Products
2) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Pharmacies, Online Stores, Other Distribution Channel
3) By Application: Adults, Kids, Infants
Asia-Pacific was the largest region in the oral hygiene market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the oral hygiene market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing awareness of oral health care is expected to propel the growth of the oral hygiene market going forward. Oral health care refers to the practice of maintaining cleanliness, health, and hygiene of the mouth, teeth, gums, and related structures to prevent dental diseases and promote overall well-being. There is growing awareness of oral health care because it provides dental care measures for preventing dental diseases and reducing healthcare costs in the long term. Oral healthcare products are specifically designed to promote cleanliness, health, and hygiene of the mouth, teeth, and gum and promote overall well-being. For instance, in December 2022, according to the American Dental Association, a US-based association, national dental expenditures surged by 11%, soaring from $146 billion in 2020 to a notable $162 billion in 2021. Therefore, the growing awareness of oral health care is driving the growth of the oral hygiene market.
Key Industry Players
Major companies operating in the oral hygiene market report are The Procter & Gamble Company; Johnson & Johnson; Unilever PLC; Xiaomi Corporation; GlaxoSmithKline plc; Safeway Inc.; 3M Company; Henkel AG & Co. KGaA; Koninklijke Philips NV; Colgate-Palmolive Company; Reckitt Benckiser Group plc; Church & Dwight Co. Inc.; Dentsply Sirona Inc.; Patanjali Ayurved Limited; Lion Corporation; Dabur India Ltd.; Sunstar Suisse SA; GC Corporation; Ivoclar Vivadent AG; Ultradent Products Inc.; Ranir LLC; Dr. Fresh LLC; L’avenour Lifestyle Private Limited
The oral hygiene market report table of contents includes:
1. Executive Summary
2. Oral Hygiene Market Characteristics
3. Oral Hygiene Market Trends And Strategies
4. Oral Hygiene Market – Macro Economic Scenario
5. Global Oral Hygiene Market Size and Growth
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31. Oral Hygiene Market Other Major And Innovative Companies
32. Global Oral Hygiene Market Competitive Benchmarking
33. Global Oral Hygiene Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Oral Hygiene Market
35. Oral Hygiene Market Future Outlook and Potential Analysis
36.Appendix
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