Overview and Scope
The organic tea market comprises sales of organic tea products. The market consists of revenue generated by establishments manufacturing organic tea products. Organic tea is a very popular beverage prepared using buds and boiled leaves obtained from Camellia Sinensis. It is free of herbicides, pesticides, and synthetic fertilisers and has antioxidant properties.
Sizing and Forecast
The organic tea market size has grown rapidly in recent years. It will grow from $0.97 billion in 2023 to $1.13 billion in 2024 at a compound annual growth rate (CAGR) of 16.5%. The growth in the historic period can be attributed to health and wellness trends, sustainability and environmental concerns, marketing and branding, quality and taste.
The organic tea market size is expected to see rapid growth in the next few years. It will grow to $1.91 billion in 2028 at a compound annual growth rate (CAGR) of 13.9%. The growth in the forecast period can be attributed to sustainability and ethical sourcing, e-commerce growth, increasing awareness and education. Major trends in the forecast period include expanding product variety, regional variations, premium and specialty teas, innovative tea flavors and blends, convenience and on-the-go options, personalized and functional teas.
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Segmentation & Regional Insights
The organic tea market covered in this report is segmented –
1) By Type: Green Tea, Black Tea, White Tea, Oolong Tea, Herbal Tea, Other Types
2) By Form: Dried Leaf, Liquid, Powder, Other Forms
3) By Product: Paper Pouches, Cans, Cartons, Tea Bags, Other Products
4) By Distribution Channel: Hypermarkets/Supermarkets, Convenience Stores, Online , Specialty Stores, Other Distribution Channels
Asia-Pacific was the largest region in the organic tea market in 2023. Western Europe was the second-largest region in the organic tea market. The regions covered in the organic tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
Rising consumer awareness about the medicinal properties of organic tea is projected to boost the demand for organic tea over the forecast period. Organic tea, a very popular beverage prepared using buds and boiling leaves obtained from Camellia Sinensis, is free of herbicides, pesticides, and synthetic fertilizers. It has antioxidant properties that have positive effects on the body. Organic tea contains a higher amount of catechins such as epicatechin, epicatechin gallate, and epigallocatechin gallate as compared to conventional tea, and is claimed to be more beneficial to the human body. Moreover, the rich taste of organic tea is making it popular among individuals, increasing the consumption of tea in developed and developing economies. The changing consumer preference towards products manufactured from natural ingredients due to the health benefits that those products offer is expected to drive the growth of the organic tea market over the forecast period.
Key Industry Players
Major companies operating in the organic tea market include Tata Global Beverages Limited, The Unilever Group, Organic India Private Limited, Associated British Food Plc., The Stash Tea Company, ESSAMG Tea Incorporation, Davidson’s Organics, Harney & Sons Fine Teas, Halssen & Lyon GmbH, Ambassador Organics, Celestial Seasonings Inc., Equal Exchange Co-op, Newman’s Own Inc., Numi Organic Tea, Arbor Teas, Art of Tea, Choice Organic Teas, Five Mountains, Green Root LLC, Løv Organic, Rishi Tea & Botanicals, The Path of Tea, The Republic of Tea Inc., Might Leaf Tea Canada, Bigelow Tea Company, Shangri-la Tea Co, Yogi Tea, Vahdam Teas, Bombay Burmah Trading Corporation Limited, R. Twining and Company Limited
The organic tea market report table of contents includes:
1. Executive Summary
2. Organic Tea Market Characteristics
3. Organic Tea Market Trends And Strategies
4. Organic Tea Market – Macro Economic Scenario
5. Global Organic Tea Market Size and Growth
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26. South America Organic Tea Market
27. Brazil Organic Tea Market
28. Middle East Organic Tea Market
29. Africa Organic Tea Market
30. Organic Tea Market Competitive Landscape And Company Profiles
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