Overview and Scope
OTT (over-the-top) is a method of offering television and film material through the internet at the consumer’s request and to meet their specific needs.
Sizing and Forecast
The ott streaming market size has grown rapidly in recent years. It will grow from $171.99 billion in 2023 to $198.07 billion in 2024 at a compound annual growth rate (CAGR) of 15.2%. The growth in the historic period can be attributed to internet penetration and connectivity, shift in consumer viewing habits, original content creation, mobile device proliferation, subscription and cost models.
The ott streaming market size is expected to see rapid growth in the next few years. It will grow to $349.83 billion in 2028 at a compound annual growth rate (CAGR) of 15.3%. The growth in the forecast period can be attributed to global expansion of ott services, integration with smart devices, emergence of hybrid content models, live and event streaming, partnerships and content agreements. Major trends in the forecast period include hybrid models and bundling services, integration of ai and personalization, sports and esports streaming, offline viewing options, ad-supported streaming options.
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The ott streaming market covered in this report is segmented –
1) By Device Type: Smartphones, Smart TV’s, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Box, Other Devices
2) By Revenue Source: AVOD, SVOD, TVOD, Other Revenue Sources
3) By User Type: Commercial, Personal
4) By End User: E-commerce, Media And Entertainment, Education And Training, IT And Telecom, Health And Fitness, Other End Users
Asia-Pacific was the largest region in the OTT market in 2023. Middle East is expected to be the fastest-growing region in the global OTT streaming market share during the forecast period. The regions covered in the ott streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
With the increasing change in customers’ social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, OTT streaming in the forecast period is expected to grow at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment due to added benefits such as on-demand services and ease of access. For instance, in 2023, according to data by Demand Sage, a US based Software company, Netflix had 238.39 as of Q2 of 2023 and had an increase of 5.9 million global subscribers from the previous quarter . Thus, an increase in customer base is expected to boost the growth of the OTT streaming market during the forecast period.
Key Industry Players
Major companies operating in the ott streaming market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Google LLC, Microsoft Corporation, AT&T Inc., Meta Platforms Inc., The Walt Disney Company, Tencent Holdings Limited, Discovery Inc., Netflix Inc., Paramount Global, Disney DTC LLC, Sling TV LLC, ESPN Inc., Rakuten Inc., Telstra Corporation Limited, WarnerMedia LLC, Hulu LLC, Kakao Corporation, Lions Gate Entertainment Corp., Roku Inc., AMC Networks Inc., LINE Corporation, Peacock TV LLC, fuboTV Inc., ViacomCBS Pvt. Ltd., IndieFlix Group Inc., Philo Inc., Vudu Inc., BBC Studios and ITV plc, CuriosityStream Inc., DC Comics Inc., Crunchyroll LLC, Funimation Global Group LLC, Kanopy Inc., MUBI Inc., Turner Classic Movies Inc., Tubi Inc., Comcast Corporation, Zee Entertainment Enterprises Limited
The ott streaming market report table of contents includes:
1. Executive Summary
2. OTT Streaming Market Characteristics
3. OTT Streaming Market Trends And Strategies
4. OTT Streaming Market – Macro Economic Scenario
5. Global OTT Streaming Market Size and Growth
…..
32. Global OTT Streaming Market Competitive Benchmarking
33. Global OTT Streaming Market Competitive Dashboard
34. Key Mergers And Acquisitions In The OTT Streaming Market
35. OTT Streaming Market Future Outlook and Potential Analysis
36. Appendix
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