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How big is the ott streaming market today, and what are its future growth expectations?
The OTT streaming market size has grown rapidly in recent years. It will grow from $195.68 billion in 2024 to $224.55 billion in 2025 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to internet penetration and connectivity, shift in consumer viewing habits, original content creation, mobile device proliferation, subscription and cost models.
The OTT streaming market size is expected to see rapid growth in the next few years. It will grow to $406.04 billion in 2029 at a compound annual growth rate (CAGR) of 16.0%. The growth in the forecast period can be attributed to global expansion of OTT services, integration with smart devices, emergence of hybrid content models, live and event streaming, partnerships and content agreements. Major trends in the forecast period include hybrid models and bundling services, integration of ai and personalization, sports and esports streaming, offline viewing options, ad-supported streaming options.
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How has the ott streaming market evolved, and what factors have shaped its growth?
With the increasing change in customers’ social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, OTT streaming in the forecast period is expected to grow at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment due to added benefits such as on-demand services and ease of access. For instance, in 2023, according to data by Demand Sage, a US based Software company, Netflix had 238.39 as of Q2 of 2023 and had an increase of 5.9 million global subscribers from the previous quarter. Thus, an increase in customer base is expected to boost the growth of the OTT streaming market during the forecast period.
What are the major segments of the ott streaming market?
The OTT streaming market covered in this report is segmented –
1) By Device Type: Smartphones, Smart TV’s, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Box, Other Devices
2) By Revenue Source: AVOD, SVOD, TVOD, Other Revenue Sources
3) By User Type: Commercial, Personal
4) By End User: E-commerce, Media And Entertainment, Education And Training, IT And Telecom, Health And Fitness, Other End Users
Subsegments:
1) By Smartphones: Android Phones, IPhones
2) By Smart TVs: Android TVs, Roku TVs, Fire TVs
3) By Laptops: Windows Laptops, MacBooks, Chromebooks
4) By Desktops And Tablets: Windows Desktops, IMacs, IPads, Android Tablets
5) By Gaming Consoles: PlayStation, Xbox, Nintendo
6) By Set-Top Box: Roku, Apple TV, Amazon Fire TV
7) By Other Devices: Projectors, Streaming Sticks
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Which companies dominate the ott streaming market?
Major companies operating in the OTT streaming market include Amazon.com Inc., Apple Inc., Alphabet Inc., Google LLC, Microsoft Corporation, AT&T Inc., The Walt Disney Company, Tencent Holdings Limited, Discovery Inc., Netflix Inc., Paramount Global, Disney DTC LLC, Sling TV LLC, ESPN Inc., Rakuten Inc., Telstra Corporation Limited, WarnerMedia LLC, Hulu LLC, Kakao Corporation, Lions Gate Entertainment Corp., Roku Inc., AMC Networks Inc., Peacock TV LLC, fuboTV Inc., ViacomCBS Pvt. Ltd., IndieFlix Group Inc., Philo Inc., Vudu Inc., BBC Studios and ITV plc, CuriosityStream Inc., Crunchyroll LLC, Funimation Global Group LLC, Kanopy Inc., MUBI Inc., Tubi Inc., Comcast Corporation, Zee Entertainment Enterprises Limited
How will evolving trends contribute to the growth of the ott streaming market?
Streaming on 4K televisions is a key trend in the OTT streaming market. A 4K resolution is typically 3,840x 2,160 pixels and is also known as UHD or Ultra-High Definition. This is the highest level of high-definition video quality available to film, television, and sports viewers these days. Nowadays most of the latest TVs are 4 K compliant. They are extremely costly but for under $1,000 (or even under $500) we can find a decent 4 K tv. Major streaming services such as Netflix, Disney+, and Amazon Prime Video have included premium 4 K and 4 K content in their services. FuboTV launched its first live- TV to provide coverage in 4 K with HDR. The only sports that take advantage of this improved visual quality were World Cup matches, but later the company added some NCAA football matches in 4 K.
What are the key regional dynamics of the ott streaming market, and which region leads in market share?
The countries covered in the OTT streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
What Does The OTT Streaming Market Report 2025 Offer?
The ott streaming market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
OTT Streaming refers to delivering video content over the internet without the need for traditional cable or satellite subscriptions. It is used to provide viewers with on-demand access to movies, TV shows, and live broadcasts via platforms like Netflix, Hulu, and Amazon Prime Video. This technology enables greater flexibility and convenience for consumers in how they consume media.
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