What is the current size and annual growth rate of the over-the-counter (otc) pet medication market?
The over-the-counter (OTC) pet medication market size has grown strongly in recent years. It will grow from $8.73 billion in 2024 to $9.3 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to increasing pet humanization trends, growing demand for convenience in pet care, expansion of retail channels, rising pet ownership rates, and evolving regulatory landscape.
The over-the-counter (OTC) pet medication market size is expected to see strong growth in the next few years. It will grow to $11.81 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to changing consumer attitudes toward pet health, increased awareness of preventive care, rising pet ownership, expanding product offerings, and demand for over-the-counter (OTC) pet medications. Major trends in the forecast period include integration of telemedicine in veterinary care, expansion of natural and organic product offerings, personalized pet health solutions, growth of e-commerce platforms, and increased focus on preventive care.
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How has the over-the-counter (otc) pet medication market evolved, and what factors have shaped its growth?
The rising pet ownership is expected to propel the growth of the over-the-counter (OTC) pet medication market going forward. Pet ownership refers to the legal and ethical responsibility of caring for and controlling a domesticated animal as a companion. The rising pet ownership is due to companionship and emotional support, improved living standards, urbanization, changing family structures, and increased awareness of the benefits of pet ownership for health and well-being. Over-the-counter (OTC) pet medications provide several benefits for pet owners, making caring for their pets more accessible and convenient. Over-the-counter (OTC) pet medications are easily accessible and reasonably priced, encouraging proper pet care by offering quick fixes for common health. For instance, in October 2023, according to the American Pet Products Association, a US-based non-profit association, there were 86.9 million US households that owned a pet, which is 66% of households in 2022. Additionally, in November 2022, according to Animal Medicines Australia, an Australia-based association representing animal health, 69% of households owned pets in Australia in 2022. Therefore, rising pet ownership drives the over-the-counter (OTC) pet medication market.
What are the major segments of the over-the-counter (otc) pet medication market?
The over-the-counter (OTC) pet medication market covered in this report is segmented –
1) By Medication: Flea And Tick Control, Wormers And Dewormers, Dental Care, Nutritional Supplements, Skin And Coat Care, Pain And Allergy Relief, Other Medications
2) By Pet: Dogs, Cats, Birds, Fishes And Reptiles, Other Pets
3) By Form: Chews And Treats, Capsule And Ointment, Sprays, Other Forms
4) By Distribution Channel: Drug And Pharmacy Stores, Pet Specialty Stores, Veterinary Clinics And Hospitals, Online Retailers, Other Distribution Channels
Subsegments:
1) By Flea And Tick Control: Topical Treatments, Oral Medications, Shampoos And Sprays
2) By Wormers And Dewormers: Oral Wormers, Topical Dewormers, Injectable Dewormers
3) By Dental Care: Toothpaste And Toothbrushes, Dental Chews And Treats, Oral Rinses And Sprays
4) By Nutritional Supplements: Vitamins And Minerals, Joint Health Supplements, Digestive Health Supplements, Immune Support Supplements
5) By Skin And Coat Care: Shampoos And Conditioners, Topical Creams And Sprays, Flea And Tick Sprays
6) By Pain And Allergy Relief: Non-Steroidal Anti-Inflammatory Drugs (NSAIDs), Antihistamines, Steroid Creams And Ointments
7) By Other Medications: Digestive Aids, Anti-Anxiety Medications, Eye And Ear Care Products
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Which companies dominate the over-the-counter (otc) pet medication market?
Major companies operating in the over-the-counter (OTC) pet medication market are Pfizer Inc., Merck & Co. Inc., Bayer AG, Novartis AG, Zoetis Inc., Boehringer Ingelheim IN, Elanco Animal Health Incorporated, VCA Animal Hospital Inc., Ceva Sante Animale S.A, Virbac S.A., PetIQ Holdings LLC, Vetoquinol S.A, Norbrook Laboratories Limited, Bimeda Inc., Med-Vet International Inc., Sergeant’s Pet Care Products Inc., Advecta, Zesty Paws, Durvet Inc., Pet King Brands, Animax Ltd., PetArmor
How will evolving trends contribute to the growth of the over-the-counter (otc) pet medication market?
Major companies operating in the over-the-counter (OTC) pet medication market are concentrating on developing innovative products, such as the first monoclonal antibody, to sustain their position in the market. A monoclonal antibody is a type of antibody that is produced by identical immune cells that are all clones of a unique parent cell. For instance, in October 2023, Zoetis Inc., a US-based pharmaceutical company, launched Bedinvetmab injection and Oclacitinib chewable tablets approved by the Food and Drug Administration (FDA), a US-based federal agency. Oclacitinib chewable tablets gained FDA approval for controlling pruritus associated with allergic dermatitis and atopic dermatitis in dogs aged one year or older, presenting the first chewable treatment for allergic itch and inflammation in United States (US) canines. These veterinary medications are now accessible for prescription by veterinarians in the United States (US).
What are the key regional dynamics of the over-the-counter (otc) pet medication market, and which region leads in market share?
North America was the largest region in the over-the-counter (OTC) pet medication market in 2024. The regions covered in the over-the-counter (OTC) pet medication market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Over-The-Counter (OTC) Pet Medication Market Report 2025 Offer?
The over-the-counter (otc) pet medication market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Over-the-counter (OTC) pet medication refers to medications and treatments for pets that can be purchased without a prescription from a veterinarian. These medications are typically available in retail stores, online, or through pet supply outlets. Over-the-counter (OTC) pet medications are intended for common health issues and preventive care for pets, such as flea and tick treatments, dental care products, supplements, and minor skin treatments.
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