The Over The Top Devices And Services Global Market Report 2023 by The Business Research Company, provides over the top devices and services market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.
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According to The Business Research Company’s Over The Top Devices And Services Global Market Report 2023, the global over the top devices and services market size is expected to grow from $204.70 billion in 2022 to $250.11 billion in 2023 at a compound annual growth rate (CAGR) of 22.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global over the top devices and services market size is expected to reach $569.11 billion in 2027 at a CAGR of 22.8%.
The increasing number of OTT subscriptions is expected to propel the growth of the over the top devices and services market going forward. Over-the-top, or OTT, technology is a term for a method of streaming content over the internet. It is responsible for offering and making available programs used to broadcast on the cable TV provider, which customers paid for when they subscribed for it. All OTT platforms are subscription-based services that can be accessed from any internet-connected device and are frequently utilized because of their ease of use and availability of content.
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The over the top devices and services market is segmented:
1) By Content: VoIP, Text And Images, Video
2) By Revenue Source: Advertising video on demand (AVOD), Subscription video on demand (SVOD), Transactional based video on demand (TVOD)
3) By Deployment: On-Premise, Cloud
4) By Streaming Platform: Mobile Devices, Computers, Smart TVs and Set Tops, Gaming Consoles
Technological advancements are a key trend gaining popularity in the over-the-top devices and services market. Major companies operating in the over-the-top devices and services industry are focused on developing innovative solutions to strengthen their position in the market. For instance, in May 2022, Netflix, a US-based streaming media company, launched a new ‘Mystery Box’ feature to help kids discover new content. It is a tool made to make it easier for kids to find new movies and TV shows. This new feature aims to make getting new recommendations for youngsters more amusing and interesting. The new feature, according to the firm, will give kids a personalized experience that will let them find their next favorite movie or television show or even reconnect with a well-known character.
The over the top devices and services market report table of contents includes:
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Top Major Players
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