Overprint Varnish Market 2025: The Critical Role of Rising Demands In The Packaging Industry Propel Market Growth Due To Need For Enhanced Visual Appeal Protection And Durability Driver in Industry Evolution

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What are the latest figures on the overprint varnish market’s size and projected CAGR?

The overprint varnish market size has grown strongly in recent years. It will grow from $1.55 billion in 2024 to $1.66 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to growth in the printing and packaging industry, increased consumer demand for high-quality print finishes, rising use of flexible packaging, growing advertising and marketing initiatives, and the rising demand for sustainable packaging solutions.

The overprint varnish market size is expected to see strong growth in the next few years. It will grow to $2.18 billion in 2029 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to the growth of e-commerce and online retail, a focus on food-safe and non-toxic coatings, rising adoption of UV-curable varnishes, a rising focus on recyclability and the circular economy, and increasing demand for eco-friendly products. Major trends in the forecast period include innovations in printing technologies, smart packaging technologies, digital transformation in labeling and packaging, advancements in printing technology, and eco-friendly solutions.

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Which Market drivers have played a significant role in driving the overprint varnish market?

Rising demands in the packaging industry are expected to propel the growth of the overprint varnish market going forward. The packaging industry involves designing, producing, and distributing materials and solutions used to protect, contain, and promote products. Rising demands in the packaging industry are driven by factors like e-commerce growth, sustainability, product safety, and innovative packaging solutions. Overprint varnish in packaging enhances visual appeal, provides protection, and improves durability against moisture, abrasion, and fading. For instance, in March 2024, according to the American Forest & Paper Association (AF&PA), a US-based association for the advancement of paper and wood product producers, February 2024 witnessed a 5% increase in exports of packaging sheets and specialized packaging over February 2023. Therefore, rising demands in the packaging industry are driving the growth of the overprint varnish market.

What are the key segments within the overprint varnish market?

The overprint varnish market covered in this report is segmented –

1) By Type: Water-Based, UV-curable, Solvent-Based

2) By Technology: Traditional Overprint Varnishing, Digital Overprint Varnishing

3) By Application: Printing, Packaging, Publications, Commercial Printing, Other Applications

4) By End-Use Industry: Food And Beverage, Pharmaceuticals, Consumer Goods, Industrial, Other End-Use Industries

Subsegments:

1) By Water-Based: Gloss Water-Based Varnish, Matte Water-Based Varnish, Soft-Touch Water-Based Varnish, High-Slip Water-Based Varnish, Heat-Resistant Water-Based Varnish

2) By UV-Curable: Gloss UV-Curable Varnish, Matte UV-Curable Varnish, Textured UV-Curable Varnish, High-Gloss UV-Curable Varnish, Rub-Resistant UV-Curable Varnish

3) By Solvent-Based: Gloss Solvent-Based Varnish, Matte Solvent-Based Varnish, Satin Solvent-Based Varnish, Chemical-Resistant Solvent-Based Varnish, Fast-Drying Solvent-Based Varnish

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Which key players are shaping the overprint varnish market?

Major companies operating in the overprint varnish market are BASF SE, FUJIFILM Holdings Corporation, Evonik Industries AG, Covestro AG, PPG Industries Inc., Arkema S.A., Koninklijke DSM N.V., Akzo Nobel N.V., Sun Chemical Corporation, DIC Corporation, The Lubrizol Corporation, ALTANA AG, artience Co. Ltd., Ashland Inc., Flint Group Germany GmbH, Siegwerk Druckfarben AG & Co. KGaA, CHT Germany GmbH, Troy Corporation, Michelman Inc., Epple Druckfarben AG, Sakata INX Corporation, Zeller+Gmelin GmbH & Co. KG, Van Son Holland Ink Corporation.

Which transformative trends will shape the overprint varnish market landscape?

Major companies operating in the overprint varnish market are focusing on developing innovative products, such as sustainability and safety in packaging materials, to meet the growing consumer demand for eco-friendly and improved performance and aesthetics. Sustainability and safety in packaging materials focus on using eco-friendly, recyclable, and non-toxic materials to reduce environmental impact and ensure consumer safety. For instance, in November 2023, Akzo Nobel Packaging Coatings Ltd, a US-based paint manufacturer, launched two advanced waterborne overprint varnishes, Accelstyle 100 and Accelstyle 200, aimed at two-piece aluminum beverage cans. These products stand out by being free of bisphenols, styrene, and per- and polyfluoroalkyl substances (PFAS), reflecting the industry’s growing focus on safety and sustainability in packaging. Designed to meet the demands of the beverage sector, both varnishes offer excellent performance while adhering to eco-friendly standards. Their launch supports the ongoing trend toward more responsible packaging materials. This innovation aligns with the broader movement towards reducing harmful chemicals in consumer products.

How do regional factors impact the overprint varnish market, and which region is the largest contributor?

Asia-Pacific was the largest region in the overprint varnish market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the overprint varnish market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Does The Overprint Varnish Market Report 2025 Offer?

The overprint varnish market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

Overprint varnish is a specialized coating applied to printed materials to enhance their aesthetic qualities and durability. It serves multiple functions, including improving the visual appeal of prints by adding gloss or a matte finish, providing surface protection against scuffs and scratches, and creating tactile effects that can enhance grip or texture.

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