Market Size – The ovulation testing kits market size has grown rapidly in recent years. It will grow from $2.74 billion in 2023 to $3.02 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to increased fertility awareness, rising trend of family planning, growing emphasis on women’s health, expanding the availability of over-the-counter options, and growing demand for accurate ovulation testing kits.
The ovulation testing kits market size is expected to see rapid growth in the next few years. It will grow to $4.49 billion in 2028 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to the expanding global population and increasing birth rates, rising prevalence of fertility issues and delayed childbearing, growing adoption of digital health solutions and mobile apps, increasing awareness and acceptance of at-home fertility testing, and expanding access to healthcare in emerging markets. Major trends in the forecast period include personalized fertility tracking solutions, integration of artificial intelligence in ovulation prediction, the emergence of wearable fertility trackers, eco-friendly and sustainable ovulation testing options, and telemedicine and remote monitoring for fertility management.
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Scope Of Ovulation Testing Kits MarketThe Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Ovulation Testing Kits Market Overview
Market Drivers –The declining fertility rates are expected to propel the ovulation testing kits market going forward. Fertility rates refer to the number of live births in a population over a specific period, typically expressed as the number of births per 1,000 women of childbearing age (usually aged 15-49) in a year. The declining fertility rate is due to increased education and career opportunities for women, improved access to and use of contraceptives, delayed marriage and childbearing, and high costs of living. Ovulation testing kits serve as valuable tools for individuals or couples facing low fertility rates by offering a non-invasive and accessible method for optimizing the timing of intercourse and improving the chances of conception. For instance, in February 2024, according to the Office for National Statistics, a UK-based governmental organization, the total fertility rate (TFR) declined to 1.49 children per woman in 2022, compared to 1.55 children per woman in 2021. Therefore, the declining fertility rates are driving the growth of the ovulation testing kits market.
Market Trends – Major companies operating in the ovulation testing kits market are focused on forming strategic partnerships to gain a competitive edge in the market. Strategic partnerships refer to collaborative efforts between key players in the industry to enhance their market presence, expand product offerings, and capitalize on emerging opportunities. These partnerships involve alliances, joint ventures, collaborations, and agreements between manufacturers, distributors, healthcare providers, and other stakeholders to achieve mutual objectives and drive growth in the market. For instance, in November 2022, Innova Medical Group, a US-based healthcare company manufacturing antigen tests for COVID-19, partnered with iXensor, a Taiwan-based company offering a technology platform for mobile health diagnosis, to launch the ‘PHRONESIA Smart Ovulation Test, an intelligent ovulation test. It is integrated with PixoTech technology and powered by iXensor Technology. PixoTech technology has the potential to significantly meet the rising demands for smart at-home testing by collaborating with lateral flow assay manufacturers, pharmaceutical companies, and MedTech innovators.
The ovulation testing kits market covered in this report is segmented –
1) By Product Type: Urine-Based, Saliva-Based, Salivary Ferning
2) By Distribution Channel: Pharmacies And Drugstores, Hypermarkets And Supermarkets, E-Commerce, Other Distribution Channels
3) By End User: Hospitals, Clinics, Diagnostic Centers, Fertility Centers, Home Care Settings, Other End Uses
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Regional Insights – North America was the largest region in the ovulation testing kits market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the ovulation testing kits market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Key Companies – Major companies operating in the ovulation testing kits market are Church & Dwight Co Inc, Piramal Enterprises Inc., Meril Diagnostics Pvt Ltd, Roman Health Ventures Inc, BIOSYNEX SA, Boditech Med Inc., Mankind Pharma Ltd., Innovita Biological Technology Co., Ltd., Hangzhou Clongene Biotech Co., Ltd., Swiss Precision Diagnostics GmbH, Artron Laboratories Inc., Wondfo Biotech Co., Ltd., AdvaCare Pharma, Proov, Shanghai Chemtron Biotech Co., Ltd., Apollo Pharmacy Pvt. Ltd., Ava Science Inc., Clinical Guard Ltd., Fairhaven Health LLC, Femometer Ltd., iProven, Megna Health Inc., Easy Healthcare Corporation (Premom), Biotrol Laboratories Private Limited, Tulip Diagnostics Pvt. Ltd.
Table of Contents 1. Executive Summary2. Ovulation Testing Kits Market Report Structure3. Ovulation Testing Kits Market Trends And Strategies4. Ovulation Testing Kits Market – Macro Economic Scenario5. Ovulation Testing Kits Market Size And Growth…..27. Ovulation Testing Kits Market Competitor Landscape And Company Profiles28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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