ovulation testing kits market share, ovulation testing kits market report, ovulation testing kits industry, ovulation testing kits market growth, ovulation testing kits market analysis, ovulation testing kits market
How big is the ovulation testing kits market today, and what are its future growth expectations?
The ovulation testing kits market size has grown rapidly in recent years. It will grow from $3.02 billion in 2024 to $3.34 billion in 2025 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to increased fertility awareness, rising trend of family planning, growing emphasis on women’s health, expanding the availability of over-the-counter options, and growing demand for accurate ovulation testing kits.
The ovulation testing kits market size is expected to see rapid growth in the next few years. It will grow to $4.95 billion in 2029 at a compound annual growth rate (CAGR) of 10.3%. The growth in the forecast period can be attributed to the expanding global population and increasing birth rates, rising prevalence of fertility issues and delayed childbearing, growing adoption of digital health solutions and mobile apps, increasing awareness and acceptance of at-home fertility testing, and expanding access to healthcare in emerging markets. Major trends in the forecast period include personalized fertility tracking solutions, integration of artificial intelligence in ovulation prediction, the emergence of wearable fertility trackers, eco-friendly and sustainable ovulation testing options, and telemedicine and remote monitoring for fertility management.
Get Your Free Sample of The Global Ovulation Testing Kits Market Report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=15885&type=smp
What are the top drivers to the rising demand in the ovulation testing kits market?
The declining fertility rates are expected to propel the ovulation testing kits market going forward. Fertility rates refer to the number of live births in a population over a specific period, typically expressed as the number of births per 1,000 women of childbearing age (usually aged 15-49) in a year. The declining fertility rate is due to increased education and career opportunities for women, improved access to and use of contraceptives, delayed marriage and childbearing, and high costs of living. Ovulation testing kits serve as valuable tools for individuals or couples facing low fertility rates by offering a non-invasive and accessible method for optimizing the timing of intercourse and improving the chances of conception. For instance, in October 2024 according to the Office for National Statistics, a UK-based governmental organization, in between 2022 and 2023, the total fertility rate (TFR) for England and Wales decreased from an average of 1.49 children per woman over their lifetime to 1.44 the lowest rate on record. Therefore, the declining fertility rates are driving the growth of the ovulation testing kits market.
How is the ovulation testing kits market segmented?
The ovulation testing kits market covered in this report is segmented –
1) By Product Type: Urine-Based, Saliva-Based, Salivary Ferning
2) By Distribution Channel: Pharmacies And Drugstores, Hypermarkets And Supermarkets, E-Commerce, Other Distribution Channels
3) By End User: Hospitals, Clinics, Diagnostic Centers, Fertility Centers, Home Care Settings, Other End Uses
Subsegments:
1) By Urine-Based: Dipstick Tests, Midstream Tests, Digital Urine Tests
2) By Saliva-Based: Saliva Ovulation Test Strips, Saliva Test Kits with Magnification
3) By Salivary Ferning: Ferning Microscopes, Ferning Test Kits
Order your report now for swift delivery
https://www.thebusinessresearchcompany.com/report/ovulation-testing-kits-global-market-report
Who are the top competitors in the ovulation testing kits market?
Major companies operating in the ovulation testing kits market are Church & Dwight Co Inc., Piramal Enterprises Inc., Meril Diagnostics Pvt Ltd., Roman Health Ventures Inc., BIOSYNEX SA, Boditech Med Inc., Mankind Pharma Ltd., Innovita Biological Technology Co., Ltd., Hangzhou Clongene Biotech Co., Ltd., Swiss Precision Diagnostics GmbH, Artron Laboratories Inc., Wondfo Biotech Co., Ltd., AdvaCare Pharma, Proov, Shanghai Chemtron Biotech Co., Ltd., Apollo Pharmacy Pvt. Ltd., Ava Science Inc., Clinical Guard Ltd., Fairhaven Health LLC, Femometer Ltd., iProven, Megna Health Inc., Easy Healthcare Corporation (Premom), Biotrol Laboratories Private Limited, Tulip Diagnostics Pvt. Ltd.
What significant trends should we anticipate in the ovulation testing kits market over the forecast period?
Major companies operating in the ovulation testing kits market are focused on forming strategic partnerships to gain a competitive edge in the market. Strategic partnerships refer to collaborative efforts between key players in the industry to enhance their market presence, expand product offerings, and capitalize on emerging opportunities. These partnerships involve alliances, joint ventures, collaborations, and agreements between manufacturers, distributors, healthcare providers, and other stakeholders to achieve mutual objectives and drive growth in the market. For instance, in November 2022, Innova Medical Group, a US-based healthcare company manufacturing antigen tests for COVID-19, partnered with iXensor, a Taiwan-based company offering a technology platform for mobile health diagnosis, to launch the ‘PHRONESIA Smart Ovulation Test, an intelligent ovulation test. It is integrated with PixoTech technology and powered by iXensor Technology. PixoTech technology has the potential to significantly meet the rising demands for smart at-home testing by collaborating with lateral flow assay manufacturers, pharmaceutical companies, and MedTech innovators.
Which regional trends are influencing the ovulation testing kits market, and which area dominates the industry?
North America was the largest region in the ovulation testing kits market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the ovulation testing kits market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
What Does The Ovulation Testing Kits Market Report 2025 Offer?
The ovulation testing kits market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Ovulation testing kits are diagnostic tools designed to help individuals determine the most fertile days of the menstrual cycle by detecting the surge in luteinizing hormone (LH) that precedes ovulation. These kits are commonly used by those trying to conceive to identify the optimal time for intercourse to increase the likelihood of pregnancy. These kits are valuable tools for family planning, offering a non-invasive and straightforward method to understand better and utilize the body’s natural fertility signals.
Purchase the exclusive report now to unlock valuable market insights:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=15885
About The Business Research Company
With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.
Our flagship product, the Global Market Model, is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
