Ovulation Testing Kits Market Size, Share Trends And Global Forecast To 2033

Ovulation testing kits are diagnostic tools designed to help individuals determine the most fertile days of the menstrual cycle by detecting the surge in luteinizing hormone (LH) that precedes ovulation. These kits are commonly used by those trying to conceive to identify the optimal time for intercourse to increase the likelihood of pregnancy. These kits are valuable tools for family planning, offering a non-invasive and straightforward method to understand better and utilize the body’s natural fertility signals.

Sizing and Forecast
The ovulation testing kits market size has grown rapidly in recent years. It will grow from $2.74 billion in 2023 to $3.02 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to increased fertility awareness, rising trend of family planning, growing emphasis on women’s health, expanding the availability of over-the-counter options, and growing demand for accurate ovulation testing kits.

The ovulation testing kits market size is expected to see rapid growth in the next few years. It will grow to $4.49 billion in 2028 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to the expanding global population and increasing birth rates, rising prevalence of fertility issues and delayed childbearing, growing adoption of digital health solutions and mobile apps, increasing awareness and acceptance of at-home fertility testing, and expanding access to healthcare in emerging markets. Major trends in the forecast period include personalized fertility tracking solutions, integration of artificial intelligence in ovulation prediction, the emergence of wearable fertility trackers, eco-friendly and sustainable ovulation testing options, and telemedicine and remote monitoring for fertility management.

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Segmentation & Regional Insights

The ovulation testing kits market covered in this report is segmented –

1) By Product Type: Urine-Based, Saliva-Based, Salivary Ferning
2) By Distribution Channel: Pharmacies And Drugstores, Hypermarkets And Supermarkets, E-Commerce, Other Distribution Channels
3) By End User: Hospitals, Clinics, Diagnostic Centers, Fertility Centers, Home Care Settings, Other End Uses

North America was the largest region in the ovulation testing kits market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the ovulation testing kits market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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Major Driver Impacting Market Growth

The declining fertility rates are expected to propel the ovulation testing kits market going forward. Fertility rates refer to the number of live births in a population over a specific period, typically expressed as the number of births per 1,000 women of childbearing age (usually aged 15-49) in a year. The declining fertility rate is due to increased education and career opportunities for women, improved access to and use of contraceptives, delayed marriage and childbearing, and high costs of living. Ovulation testing kits serve as valuable tools for individuals or couples facing low fertility rates by offering a non-invasive and accessible method for optimizing the timing of intercourse and improving the chances of conception. For instance, in February 2024, according to the Office for National Statistics, a UK-based governmental organization, the total fertility rate (TFR) declined to 1.49 children per woman in 2022, compared to 1.55 children per woman in 2021. Therefore, the declining fertility rates are driving the growth of the ovulation testing kits market.

Key Industry Players

Major companies operating in the ovulation testing kits market are Church & Dwight Co Inc, Piramal Enterprises Inc., Meril Diagnostics Pvt Ltd, Roman Health Ventures Inc, BIOSYNEX SA, Boditech Med Inc., Mankind Pharma Ltd., Innovita Biological Technology Co., Ltd., Hangzhou Clongene Biotech Co., Ltd., Swiss Precision Diagnostics GmbH, Artron Laboratories Inc., Wondfo Biotech Co., Ltd., AdvaCare Pharma, Proov, Shanghai Chemtron Biotech Co., Ltd., Apollo Pharmacy Pvt. Ltd., Ava Science Inc., Clinical Guard Ltd., Fairhaven Health LLC, Femometer Ltd., iProven, Megna Health Inc., Easy Healthcare Corporation (Premom), Biotrol Laboratories Private Limited, Tulip Diagnostics Pvt. Ltd.

The ovulation testing kits market report table of contents includes:

1. Executive Summary

2. Ovulation Testing Kits Market Characteristics

3. Ovulation Testing Kits Market Trends And Strategies

4. Ovulation Testing Kits Market – Macro Economic Scenario

5. Global Ovulation Testing Kits Market Size and Growth

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32. Global Ovulation Testing Kits Market Competitive Benchmarking

33. Global Ovulation Testing Kits Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Ovulation Testing Kits Market

35. Ovulation Testing Kits Market Future Outlook and Potential Analysis

36. Appendix