Packaged Food Private Label Market Growth Trajectory Through 2024-2033

The Packaged Food Private Label Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Packaged Food Private Label Global Market Report 2024, The packaged food private label market size has grown strongly in recent years. It will grow from $28.40 billion in 2023 to $30.22 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to improved quality and alignment with consumer preferences, increasing emphasis on sustainability, collaborations between retailers and manufacturers or local, evolution in retail formats such as convenience stores, and diversification into premium segments.

The packaged food private label market size is expected to see strong growth in the next few years. It will grow to $38.91 billion in 2028 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to increased consumer trust in private label brands, expansion into premium segments, increasing consumer interest in health-conscious and organic products, increasing consumer interest in health-conscious and organic products, and influence of social media platforms in promoting private label products. Major trends in the forecast period include the growth of e-commerce platforms, development of unique private label products, adoption of advanced technologies in packaging, investment in research and development to innovate new private label products, and launching educational campaigns to inform consumers.

The growth of online shopping and e-commerce platforms is expected to propel the growth of the packaged food private label market going forward. Online shopping and e-commerce platforms are rising due to increased convenience, a broader selection of products, and advancements in digital technology. Online shopping and e-commerce platforms facilitate the growth of packaged food private labels by offering greater accessibility, diverse product ranges, and competitive pricing to a broad consumer base. For instance, in May 2024, according to the Census Bureau of the Department of Commerce, a US-based government department, in the first quarter of 2024, U.S. retail e-commerce sales, reached $289.2 billion, marking a 2.1% increase (±0.7%) from the fourth quarter of 2023. Therefore, the growth of online shopping and e-commerce platforms is driving the growth of the packaged food private label market.

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The packaged food private label market covered in this report is segmented –

1) By Product Type: Bakery, Dairy, Meat, Condiments And Sauces, General Food, Water, Juice, Carbonated Drinks, Alcoholic Drinks, Other Product Types
2) By Distribution Channel: Super markets, Convenience Stores, Departmental Stores, Online Stores, Other Distribution Channels
3) By Application: Super markets Or Hyper markets, Online Or E-retails

Major companies operating in the packaged food private label market are focusing on developing advanced products, such as sustainable private food labels, to gain a competitive edge in the market. Sustainable private food labels refer to private label food products that prioritize sustainability throughout their lifecycle—from sourcing raw materials to production, packaging, distribution, and disposal. For instance, in October 2023, Giant Eagle, Inc., a US-based supermarket chain, relaunched its private label brand, Nature’s Basket, with a strong focus on sustainability. This initiative is aligned with the increasing consumer demand for products that prioritize environmental, social, and governance (ESG) attributes. The relaunch includes a commitment to using responsibly sourced, high-quality ingredients across all Nature’s Basket products, giving customers confidence in the quality and ethical implications of their purchases.

The packaged food private label market report table of contents includes:

1. Executive Summary
2. Packaged Food Private Label Market Characteristics
3. Packaged Food Private Label Market Trends And Strategies
4. Packaged Food Private Label Market – Macro Economic Scenario
5. Global Packaged Food Private Label Market Size and Growth
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32. Global Packaged Food Private Label Market Competitive Benchmarking
33. Global Packaged Food Private Label Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Packaged Food Private Label Market
35. Packaged Food Private Label Market Future Outlook and Potential Analysis
36. Appendix

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