How has the panty liners market evolved, and where is it heading next?
The panty liners market size has grown strongly in recent years. It will grow from $4.7 billion in 2024 to $5.03 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to growing awareness and education about menstrual hygiene practices, changing lifestyle, increasing urbanization, higher disposable incomes, increasing focus on personal health and hygiene.
The panty liners market size is expected to see strong growth in the next few years. It will grow to $6.53 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to government programs promoting menstrual hygiene management, efficient and widespread distribution channels, endorsements by celebrities and influencers, growing concerns about vaginal health, attractive and convenient packaging designs. Major trends in the forecast period include advances in manufacturing technology, continuous innovation in product design, introduction of ultra-thin, breathable, and scented panty liners, demand for biodegradable and organic panty liners, innovative designs.
Get Your Free Sample of The Global Panty Liners Market Report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=18693&type=smp
What have been the primary factors driving the panty liners market’s growth?
The increasing number of working women is expected to propel the growth of the panty liners market going forward. Working women are individuals who engage in paid employment, business activities, or professional services, regardless of whether they work full-time or part-time. The number of working women is rising due to increased access to education, evolving societal norms, and greater opportunities for career advancement and financial independence. Panty liners are in demand for working women because they provide comfort, hygiene, and confidence throughout the day, especially during long working hours and busy schedules. For instance, in June 2023, according to the Bureau of Labor Statistics, a US-based government agency, working women constituted 77.6% of the workforce in 2023. This marked a slight increase of 0.6% from 77% in 2020.Therefore, the increasing number of working women is driving the growth of the panty liners market.
What are the key segments within the panty liners market?
The panty liners market covered in this report is segmented –
1) By Type: Disposable, Reusable
2) By Category: Organic, Non-Organic
3) By Price Range: Economy, Mid-Range, Premium
4) By Sales Channel: Supermarket Or Hypermarket, Pharmacy, Online, Other Sales Channels
Subsegments:
1) By Disposable: Scented Panty Liners, Unscented Panty Liners, Organic and Natural Material Panty Liners
2) By Reusable: Cloth Panty Liners, Silicone-Based Panty Liners, Washable Organic Material Panty Liners
Order your report now for swift delivery
https://www.thebusinessresearchcompany.com/report/panty-liners-global-market-report
Which key players are shaping the panty liners market?
Major companies operating in the panty liners market are Procter & Gamble Company, Johnson & Johnson Services Inc., Unilever PLC, Kimberly-Clark Corporation, Essity AB, Kao Corporation, Unicharm Corp., First Quality Enterprises Inc., Hengan Group, Edgewell Personal Care Company, Ontex, The Honest Company, Seventh Generation, Heyday, GladRags, Rael Inc., Bella Flor Enterprises, Intimina, Nua Woman, Winner Medical Ltd., Natracare LLC, Carmesi, Redcliffe Hygiene Private Limited, CORA
How will emerging trends drive the panty liners market throughout the forecast period?
Major companies operating in the panty liners market are focusing on creating innovative designs and technologies such as ultra-thin, highly absorbent, and breathable panty liners that provide maximum comfort and protection. Ultra-thin, highly absorbent, and breathable pantyliners are discreet liners designed to provide superior moisture absorption and ventilation for maximum comfort and dryness throughout the day. For instance, in May 2024, Cumlaude Lab, a Spain-based company specializing in intimate care products, launched a new menstrual panty liner that integrated advanced fabric technology to offer superior absorbency, leak-proof protection, and enhanced comfort. This innovative product not only addresses menstrual hygiene but also provides a sustainable alternative to traditional disposable products, highlighting the trend towards eco-friendly solutions.
How do regional factors impact the panty liners market, and which region is the largest contributor?
Asia-Pacific was the largest region in the panty liners market in 2023. South America is expected to be the fastest-growing region in the forecast period. The regions covered in the panty liners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Panty Liners Market Report 2025 Offer?
The panty liners market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Panty liners are thin, absorbent pads designed to be worn inside underwear to maintain cleanliness and absorb light discharge or menstrual flow. They are typically smaller and thinner than regular sanitary pads, making them suitable for daily use. Panty liners come in various shapes and sizes to fit different types of underwear and personal preferences.
Purchase the exclusive report now to unlock valuable market insights:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=18693
About The Business Research Company
With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.
Our flagship product, the Global Market Model, is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
