Categories: Market Research

Parenting Apps Market Forecast 2024-2033: Growth Rate, Drivers, And Trends

The Parenting Apps Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Parenting Apps Global Market Report 2024, The parenting apps market size has grown rapidly in recent years. It will grow from $1.36 billion in 2023 to $1.53 billion in 2024 at a compound annual growth rate (CAGR) of 12.6%. The growth in the historic period can be attributed to increased smartphone adoption, community building, educational emphasis, convenience and time management, health and safety concerns.

The parenting apps market size is expected to see rapid growth in the next few years. It will grow to $2.49 billion in 2028 at a compound annual growth rate (CAGR) of 12.9%. The growth in the forecast period can be attributed to customization and personalization, integration of ai and machine learning, iot and smart parenting devices, virtual support services, inclusive and diverse content, evolving privacy and security features. Major trends in the forecast period include digital content consumption, personalized content and recommendations, integration of wearable technology, remote learning and educational features, diversity and inclusivity.

The growing adoption of smartphones is expected to propel the growth of the parenting apps market going forward. A smartphone refers to a cellular phone with a built-in computer and other functionality not previously present in phones, such as an operating system (OS), web browsing, and the ability to run software programs. Smartphones are used for accessing parenting apps, aiding parents with child development resources and tracking tools and streamlining their parenting journey. For instance, in November 2023, according to Uswitch Limited, a UK-based financial conduct authority, beginning in 2022, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) own a smartphone. Therefore, the growing adoption of smartphones is driving the growth of the parenting apps market.

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The parenting apps market covered in this report is segmented –

1) By Type: Pregnancy Tracker Apps, Baby Tracker Apps, Co-parenting Apps, Baby Care Apps

2) By App Features: Nutrition Advice, Sleep Management, Developmental Milestones, Health Consult

3) By Distribution Channel: App Stores, Direct Download

4) By Application: Android System, IOS (iPhone Operating System) System

Major companies operating in the parenting apps market are focused on developing an app with access to resources to maximize profits in the market. An app with access to resources typically refers to a software application that has permission to utilize various data, services, or hardware components on a device or network. For instance, in March 2022, Talkspace Inc. launched a new app called Parenting Guide from Lasting. The app is designed to help parents become more confident in their approach to parenting by providing self-guided sessions and live classes. The app’s content library applies tried-and-true psychological approaches to help parents with issues such as anxiety, sibling conflict, and emotion coaching. The Lasting Parenting Guide app offers evidence-based approaches for modern-day parenting and helps parents raise healthy, resilient kids in the post-pandemic world.

The parenting apps market report table of contents includes: