The Pay TV by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Pay TV , The pay tv market size has grown marginally in recent years. It will grow from $207.26 billion in 2023 to $211.12 billion in 2024 at a compound annual growth rate (CAGR) of 1.9%. The growth in the historic period can be attributed to cable tv market dominance, growth of direct-to-home (dth) services, emergence of pay tv channels, expansion of fiber optic networks, consumer demand for premium content, regulatory support for subscription models.
The pay tv market size is expected to see steady growth in the next few years. It will grow to $234.2 billion in 2028 at a compound annual growth rate (CAGR) of 2.6%. The growth in the forecast period can be attributed to rise of over-the-top (ott) streaming services, focus on high-definition (hd) and ultra hd content, enhanced user interface, regulatory adaptations to streaming, shift to internet protocol television. Major trends in the forecast period include integration of streaming services, transition to ip-based delivery, personalized viewing experience, data monetization strategies, bundling services and partnerships, integration with smart tv platforms.
The growing demand for UHD and 4K services is expected to propel the pay TV market going forward. The 4K refers to digital cinema projectors with a resolution of ‘ 4096 x 2160 with four times the pixels of Full HD (1920 x 1080) TVs, whereas, ultra-high-definition (UHD) refers to televisions with a 3840 x 2160 resolution. Pay TV services are commonly used to deliver high-value premium content directly to TVs to offer high-resolution media content with high content protection. For instance, SES S.A., a Luxembourg-based telecommunications company, offered approximately 8,400 TV channels, including 3,130 in HD or UHD, in the year 2022, reaching 366 million TV homes worldwide, a five million-home increase from the previous year. Therefore, the growing demand for UHD and 4K services is driving the growth of the pay TV market.
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The pay tv market covered in this report is segmented –
1) By Type: Postpaid, Prepaid
2) By Technology: Cable TV, Satellite TV, Internet Protocol TV (IPTV)
3) By Application: Residential, Commerical
Top Major Players:
- Bharti Airtel Limited
- DirecTV LLC
- Foxtel
- Dish TV
- Comcast Corporation
North America was the largest region in the pay TV market in 2023.
Major companies operating in the pay TV market are focusing on developing new platform such as spotv pay-television and digital platform to drive revenues in their market. Spotv is a pay TV and digital platform that provides a variety of sports-related programming and material which is a subscription television network based in South Korea that offers chat shows and sports content. For instance, in February 2022, Eclat Media Group, a South Korea-based multimedia company launched spotv pay-television and digital platform. The platform has extended its reach throughout Southeast Asia, taking over fox sports Asia’s void, and provides a vast array of sports material and related programs, including eSports tournaments. In order to provide viewers throughout Asia with access to global sports, Eclat Media Group has launched two new channels, spotv and spotv2, in certain Southeast Asian and some East Asian regions. The spotv platform is a pay-television and digital platform that provides a large selection of sports programming and related material in Southeast Asian and some East Asian areas.
The pay tv market report table of contents includes:
1. Executive Summary
2. Pay TV Market Characteristics
3. Global Pay TV Market Trends And Strategies
4. Pay TV Market – Macro Economic Scenario
5. Global Pay TV Market Size and Growth
…….
26. Pay TV Market Competitive Benchmarking
27. Global Pay TV Market Competitive Dashboard
28. Key Mergers and Acquisitions Pay TV Market
29. Pay TV Market Future Outlook and Potential Analysis
30. Appendix
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