Overview and Scope
Pay TV, often known as pay television or subscription television, is the monetization of audiovisual content seen on television. It is typically viewed by cable, satellite, or internet protocol (IP) TV, with the viewer subscribing to packaged material and leasing a proprietary coaxial cable or satellite dish network set-top box.
Sizing and Forecast
The pay tv market size has grown marginally in recent years. It will grow from $207.26 billion in 2023 to $211.12 billion in 2024 at a compound annual growth rate (CAGR) of 1.9%. The growth in the historic period can be attributed to cable tv market dominance, growth of direct-to-home (dth) services, emergence of pay tv channels, expansion of fiber optic networks, consumer demand for premium content, regulatory support for subscription models..
The pay tv market size is expected to see steady growth in the next few years. It will grow to $234.2 billion in 2028 at a compound annual growth rate (CAGR) of 2.6%. The growth in the forecast period can be attributed to rise of over-the-top (ott) streaming services, focus on high-definition (hd) and ultra hd content, enhanced user interface , regulatory adaptations to streaming, shift to internet protocol television.. Major trends in the forecast period include integration of streaming services, transition to ip-based delivery, personalized viewing experience, data monetization strategies, bundling services and partnerships, integration with smart tv platforms..
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Segmentation & Regional Insights
The pay tv market covered in this report is segmented –
1) By Type: Postpaid, Prepaid
2) By Technology: Cable TV, Satellite TV, Internet Protocol TV (IPTV)
3) By Application: Residential, Commerical
North America was the largest region in the pay TV market in 2023. The regions covered in the pay tv market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The growing demand for UHD and 4K services is expected to propel the pay TV market going forward. The 4K refers to digital cinema projectors with a resolution of ‘ 4096 x 2160 with four times the pixels of Full HD (1920 x 1080) TVs, whereas, ultra-high-definition (UHD) refers to televisions with a 3840 x 2160 resolution. Pay TV services are commonly used to deliver high-value premium content directly to TVs to offer high-resolution media content with high content protection. For instance, SES S.A., a Luxembourg-based telecommunications company, offered approximately 8,400 TV channels, including 3,130 in HD or UHD, in the year 2022, reaching 366 million TV homes worldwide, a five million-home increase from the previous year. Therefore, the growing demand for UHD and 4K services is driving the growth of the pay TV market.
Key Industry Players
Major companies operating in the pay TV market are focusing on adopting new model of Pay TV services such as pay TV service to drive revenues in their market. A pay TV service refers to a subscription-based television service that requires viewers to pay a fee to access its programming. For instance, in January 2022, Azam Media Limited, an Africa-based television service provider launched pay TV services in Zimbabwe. Azam TV charges US$5 per month for a basic subscription of 100 channels. The goal of Azam TV is to offer viewers in Zimbabwe and other African nations high-quality entertainment at a reasonable price. It is anticipated that the introduction of Azam TV in Zimbabwe will boost competition in the pay-TV industry and give viewers additional options.
The pay tv market report table of contents includes:
1. Executive Summary
2. Pay TV Market Characteristics
3. Pay TV Market Trends And Strategies
4. Pay TV Market – Macro Economic Scenario
5. Global Pay TV Market Size and Growth
…
31. Global Pay TV Market Competitive Benchmarking
32. Global Pay TV Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Pay TV Market
34.Pay TV Market Future Outlook and Potential Analysis
35. Appendix
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