The Business Research Company’s report on the Personal Care Shower And Bath Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
How are market drivers shaping the future growth trajectory of the personal care shower and bath industry?
The rising demand for ayurvedic products is driving the growth of the personal care shower and bath market going forward. Ayurveda is a traditional Indian medicine system. Ayurvedic products are made using natural ingredients such as herbs and essential oils. These ayurvedic products are mostly used in personal care showers and baths to keep the body in good condition, and they are suitable for any skin type. For instance, in August 2023, according to the Saffron Media Pvt Ltd., an India-based media company, in the fiscal year 2022-23, the exports of Ayush and herbal products from India amounted to $628.5 million, surpassing the figure of $612.1 million recorded during the corresponding 12 months of the previous fiscal year. Therefore, the rising demand for ayurvedic products in healthcare is driving the growth of the personal care shower and bath market.
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What is the estimated market size of the personal care shower and bath sector by 2029, based on current forecasts?
The personal care shower and bath market size has grown strongly in recent years. It will grow from $62.52 billion in 2024 to $66.71 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to changing consumer lifestyles, rising awareness of health and wellness, product innovation and diversity, urbanization and busy lifestyles, social and cultural influences.
The personal care shower and bath market size is expected to see strong growth in the next few years. It will grow to $90.88 billion in 2029 at a compound annual growth rate (CAGR) of 8.0%. The growth in the forecast period can be attributed to continued focus on health and wellbeing, environmental sustainability, demand for natural and organic ingredients, customization and personalization trends, e-commerce dominance. Major trends in the forecast period include clean beauty and free-from claims, introduction of multifunctional and time-saving products, heritage and traditional ingredients, rise of indie and niche brands.
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Who are the top players in the personal care shower and bath market?
Major companies operating in the personal care shower and bath market include Procter & Gamble Company, Unilever plc, Johnson & Johnson Consumer Inc., L’Oréal S.A., Henkel AG & Co KGaA, Godrej Consumer Products Limited, Colgate-Palmolive, Reckitt Benckiser Group plc, Kao Corporation, Beiersdorf AG, ITC Limited, Amway, Shiseido, Natura & Co, Lion Corporation, Avon Beauty Products Pvt Ltd., L’Occitane en Provence, The Body Shop International Limited, Crabtree & Evelyn, The Honest Company, Burt’s Bees, Dr. Bronner’s, Molton Brown, Plum Island Soap Co, The Face Shop, Method Products
What are the major trends in the personal care shower and bath market?
New product innovations are the key trend gaining popularity in the personal care shower and bath market. Major companies operating in the personal care shower and bath market are introducing new products to sustain their position in the market. For instance, in May 2022, Blueland, a US-based company that creates everyday eco-friendly cleaning products launched a new Body Wash Refills, a first-of-its-kind formula transforms into a creamy gel when combined with water. With the starter set, customers are provided with a refillable Forever Bottle and a compostable body wash powder packet. It contains skin-friendly ingredients like oat, vitamin E, coconut acid, and kaolin clay, and is free of phthalates and parabens.
Which geography holds the highest personal care shower and bath market share?
Asia-Pacific was the largest region in the personal care shower and bath market in 2024. The regions covered in the personal care shower and bath market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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How do different segments contribute to the overall expansion of the personal care shower and bath market?
The personal care shower and bath market covered in this report is segmented –
1) By Product Type: Shower Cream or Gel, Bar Soap, Body Wash, Shower Oil, Bath Additives, Other Product Types
2) By Form: Solid, Gel and Jellies, Liquid, Other forms
3) By Distribution Channel: Super markets and Hyper markets, Convenience Stores, Online Retail Stores, Other Distribution Channels
4) By End-Users: Men, Women
Subsegments:
1) By Shower Cream Or Gel: Hydrating Shower Cream, Exfoliating Shower Gel, Moisturizing Shower Cream
2) By Bar Soap: Antibacterial Bar Soap, Moisturizing Bar Soap, Exfoliating Bar Soap, Organic Or Natural Bar Soap
3) By Body Wash: Foaming Body Wash, Hydrating Body Wash, Exfoliating Body Wash
4) By Shower Oil: Moisturizing Shower Oil, Aromatherapy Shower Oil
5) By Bath Additives: Bath Salts, Bath Oils, Bubble Bath, Bath Bombs
6) By Other Product Types: Shower Scrubs, Shower Mists, Spa Treatments
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What defines the structure and scope of the personal care shower and bath market?
Personal care shower and bath refer to the activities that help in continence management and keep the body clean and healthy. Personal care shower and bath are used to maintain private hygiene and personal appearance.
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