Overview and Scope
A personal lubricant is a liquid or gel that both men and women use to increase moisture in the vulva, vagina, or anal region during sex. It is used to reduce friction and irritation during sexual activity, thus lowering the possibility of injury during sex.
Sizing and Forecast
The personal lubricants market size has grown rapidly in recent years. It will grow from $1.46 billion in 2023 to $1.61 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to women’s health and menopause concerns, influence of mass media and marketing, retail availability and accessibility, lgbtq+ inclusivity and product diversity, increasing aging population.
The personal lubricants market size is expected to see rapid growth in the next few years. It will grow to $2.38 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to e-commerce dominance, emergence of organic and natural lubricants, consumer education and empowerment, cultural shifts towards openness, health and wellness trends. Major trends in the forecast period include innovative formulations and ingredients, rise in online retail channels, customization and specialty lubricants, social media and influencer marketing, cbd-infused lubricants.
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Segmentation & Regional Insights
The personal lubricants market covered in this report is segmented –
1) By Type: Water-Based, Silicon-Based, Oil-Based
2) By Distribution Channel: Online Stores, Drug Stores, Hyper Markets And Super Markets, Specialty Stores
3) By End-User: Male, Female
Top 5 Major Players:
- Church & Dwight Co. Inc.,
- Reckitt Benckiser Group PLC,
- BioFilm Inc.,
- Lifestyles Healthcare Pte. Ltd.,
- Mayer Laboratories Inc.,
- Lovehoney Group
North America was the largest region in the personal lubricants market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global personal lubricants market during the forecast period. The regions covered in the personal lubricants market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The increasing prevalence of erectile dysfunction is expected to propel the growth of the personal lubricants market going forward. Erectile dysfunction refers to the inability to achieve and maintain an erection strong enough for intercourse. Personal lubricant gels are used to facilitate sexual contact, postpone the climax, and prolong contact. For instance, in August 2022, according to a report shared by the Preferred Men’s Medical Center, a US-based erectile dysfunction, premature ejaculation, and low testosterone treatment services provider, over 30 million men in the US suffered from erectile dysfunction. By 2025, 322 million men are expected to suffer from erectile dysfunction, a 207% rise. The majority of these new instances will occur in emerging countries in Africa, Asia, and South America. Therefore, increasing erectile dysfunction is driving the growth of the personal lubricants market.
Key Industry Players
Major companies operating in the personal lubricants market report are Church & Dwight Co. Inc., Reckitt Benckiser Group plc, BioFilm Inc., Lifestyles Healthcare Pte. Ltd., Mayer Laboratories Inc., Lovehoney Group, Sliquid LLC, Trigg Laboratories Inc., The Yes Yes Company Ltd., Uberlube Inc., HLL Lifecare Ltd., Cupid Limited, Toaster Labs Inc., Mission Pharmacal Company, Durex Inc., Pjur GmbH, Gun Oil LLC, PinkCherry LLC, Babeland Inc., Adam & Eve LLC, Wet International Inc., Ansell Ltd., Intimate Organics LLC, Good Clean Love LLC, Swiss Navy Inc., Wicked Sensual Care Inc., Aneros Inc., System JO Inc., Blossom Organics Inc., Fun Factory GmbH
The personal lubricants market report table of contents includes:
1. Executive Summary
2. Personal Lubricants Market Characteristics
3. Personal Lubricants Market Trends And Strategies
4. Personal Lubricants Market – Macro Economic Scenario
5. Global Personal Lubricants Market Size and Growth
….
31. Global Personal Lubricants Market Competitive Benchmarking
32. Global Personal Lubricants Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Personal Lubricants Market
34. Personal Lubricants Market Future Outlook and Potential Analysis
35. Appendix
List of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Personal Lubricants Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Personal Lubricants Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Personal Lubricants Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
….
Table 74: Church & Dwight Co. Inc. Financial Performance
Table 75: Reckitt Benckiser Group plc Financial Performance
Table 76: BioFilm Inc. Financial Performance
Table 77: Lifestyles Healthcare Pte. Ltd. Financial Performance
Table 78: Mayer Laboratories Inc. Financial Performance
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