Personalized Nutrition Market Analysis 2024 – Estimated Market Size And Key Drivers

The Personalized Nutrition by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Personalized Nutrition, The personalized nutrition market size has grown rapidly in recent years. It will grow from $14.38 billion in 2023 to $16.61 billion in 2024 at a compound annual growth rate (CAGR) of 15.6%.  The growth in the historic period can be attributed to advancements in genomics, health awareness and wellness trends, consumer empowerment, rise in chronic diseases, food industry innovation.

The personalized nutrition market size is expected to see rapid growth in the next few years. It will grow to $30.17 billion in 2028 at a compound annual growth rate (CAGR) of 16.1%.  The growth in the forecast period can be attributed to healthcare integration and wellness programs, behavioral insights integration, regulatory support and standards development, direct-to-consumer channels, consumer demand for customization. Major trends in the forecast period include rising health awareness, genomic research, wearable devices and health trackers, shift in consumer behavior, customized food products.

The growing prevalence of chronic disease are expected to boost the growth of the personalized nutrition market. Chronic diseases are defined as conditions that are long-lasting and typically cannot be cured completely but can be managed through lifestyle changes and medical treatment. These conditions often develop over time as a result of a combination of genetic, environmental, and behavioral factors. Personalized nutrition is important to cure chronic disease because it considers an individual’s unique genetic makeup, health history, and current health status. This allows for the creation of a customized nutrition plan that targets specific health concerns and addresses any nutrient deficiencies or imbalances. For instance, in 2022, Centers for Disease Control and Prevention, a US-based national public health agency, around 37.3 million people are suffering from diabetes which equals 11.3% of the United States population. Therefore, the growing prevalence disease is driving the personalized nutrition market.

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The personalized nutrition market covered in this report is segmented –
1) By Product Type: Personalized Supplements, Personalized Diet Plans, Personalized Beverages, Diseases Based
2) By Form: Tablets, Capsules, Powder, Liquid, Other Forms
3) By Measurement Method: Active Measurements, Standard Measurements
4) By End User: Direct-To-Consumer, Wellness And Fitness Centers, Hospitals And Clinics, Institutions, Food Delivery Services

Top Major Players:

• BASF SE
• Koninklijke DSM N.V.
• Herbalife Nutrition Ltd., Amway Corporation
• DNAfit Life Sciences Limited
• Wellness Coaches USA LLC

North America was the largest region in the personalized nutrition market in 2023.

Product innovation is a key trend in gaining popularity in the personalized nutrition market. Major companies operating in the personalized nutrition market are focused on using advanced technology, such as artificial intelligence, to sustain in the market. For example, in June 2023, Ahara Corporation, a US-based precision nutrition company that offers personalized nutrition plans based on scientific research and health data, introduced a free version of its personalized nutrition plan, known as the Ahara Basic free plan. This initiative reflects Ahara’s commitment to making evidence-based precision nutrition accessible to everyone, aiming to empower individuals to proactively manage their health through personalized dietary strategies. The Basic Plan allows users to benefit from Ahara’s data-driven health insights without financial constraints. By completing a scientifically based questionnaire, users receive personalized information about the key nutrients their body needs, along with practical guidance to achieve their nutrition goals. This user-friendly approach eliminates the need for costly in-person doctor visits, making personalized nutrition more accessible to a broader audience.

The personalized nutrition market report table of contents includes:
1. Executive Summary
2. Personalized Nutrition Market Characteristics
3. Global Personalized Nutrition Market Trends And Strategies
4. Personalized Nutrition Market – Macro Economic Scenario
5. Global Personalized Nutrition Market Size and Growth
…….
26. Global Personalized Nutrition Market Competitive Benchmarking
27. Global Personalized Nutrition Market Competitive Dashboard
28. Key Mergers and Acquisitions Personalized Nutrition Market
29. Personalized Nutrition Market Future Outlook and Potential Analysis
30. Appendix

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