What are the latest figures on the personalized travel and experiences market’s size and projected CAGR?
The personalized travel and experiences market size has grown rapidly in recent years. It will grow from $144.45 $ billion in 2024 to $169.33 $ billion in 2025 at a compound annual growth rate (CAGR) of 17.2%. The growth in the historic period can be attributed to the growing trend of online bookings for travel, the rise in demand for unique and exotic holiday experiences, the emergence of new travel destinations across the globe, the rise in disposable income of people, and rising international tourist arrivals.
The personalized travel and experiences market size is expected to see rapid growth in the next few years. It will grow to $317.4 $ billion in 2029 at a compound annual growth rate (CAGR) of 17.0%. The growth in the forecast period can be attributed to significant growth in loyalty programs, increased focus on health and safety, rising interest in experiential travel, growth of social media influence, and increased personalization in hospitality. Major trends in the forecast period include technology integration, custom travel packages, AI-driven recommendations, virtual travel planning, and customized group travel.
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Which Market drivers have played a significant role in driving the personalized travel and experiences market?
The rising international tourist arrivals are expected to propel the growth of the personalized travel and experience market going forward. International tourist arrivals are the count of overseas visitors coming to a country for leisure, business, or other reasons who stay for at least one night. The rise in enhanced accessibility of travel, improved technology, and transportation have made traveling easier and more affordable. Personalized travel experiences boost international tourist arrivals by aligning with individual preferences and interests, resulting in unforgettable trips that motivate tourists to explore new locations. For instance, in February 2024, according to the International Trade Administration, a US-based government resource, the overall number of international visitors to the United States is expected to rise to 77.7 million in 2024, an increase of 10.4 million, or 15.4%, from the 67.3 million visitors recorded in 2023. Therefore, rising international tourist arrivals are driving the personalized travel and experience market.
What are the key segments within the personalized travel and experiences market?
The personalized travel and experiencesmarket covered in this report is segmented –
1) By Service Type: In-Flight Personalization, Cruise Lines Personalization, Adventure Travel, In-Hotel Personalization, Other Personalization
2) By Age Group: Millennial, Generation X, Baby Boomers, Other Age Groups
3) By Purpose: Leisure, Business
4) By Mode Of Booking: Online Travel Agency (OTA) Platform, Offline
Subsegments:
1) By In-Flight Personalization: Custom Meal Options, Personalized Entertainment Systems, Seat Customization
2) By Cruise Lines Personalization: Customized Shore Excursions, Personalized Dining Experiences, Cabin Customization
3) By Adventure Travel: Tailored Itineraries, Personalized Adventure Packages, Custom Activity Planning
4) By In-Hotel Personalization: Customized Room Preferences, Personalized Concierge Services, Tailored Amenities and Services
5) By Other Personalization: Travel Itinerary Customization, Local Experience Personalization, Transportation Personalization
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Which key players are shaping the personalized travel and experiences market?
Major companies operating in the personalized travel and experiences market are Delta Air Lines Inc., Carnival Corporation, Koninklijke Luchtvaart Maatschappij N.V. (KLM), Expedia Group Inc., Airbnb Inc., easyJet plc, Best Western International Inc., Abercrombie & Kent Ltd., Kensington Tours Ltd., Virgin Hotels Group Limited, EXO Travel Co Ltd., Butterfield & Robinson Inc., Jacada Travel Ltd., Geographic Expeditions Inc. (GeoEx), Authentic Vacations, Black Tomato Ltd., Artisans of Leisure, Classic Journeys LLC, Cox & Kings Limited, Elevation Travel & Tours Inc.
Which transformative trends will shape the personalized travel and experiences market landscape?
Major companies operating in the personalized travel and experiences market are developing artificial intelligence-based personalized travel guides to offer tailored travel recommendations and enhance the overall customer experience. An AI-powered travel guide customizes travel recommendations based on your unique preferences using artificial intelligence. For instance, in September 2023, SmartGuide, a Czech Republic-based digital audio guide platform, launched SmartGuide AI. This innovation transforms a traveler’s phone into a customized guide, enhancing the tourism experience by suggesting destinations and activities based on individual preferences. The AI model, trained by SmartGuide, analyzes content and user interactions to create personalized profiles, offering tailored recommendations that appear on the home screen, within destinations, and in search results.
How do regional factors impact the personalized travel and experiences market, and which region is the largest contributor?
Asia-Pacific was the largest region in the personalized travel and experiences market in 2024. The regions covered in the personalized travel and experiences market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Personalized Travel And Experiences Market Report 2025 Offer?
The personalized travel and experiences market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Personalized travel and experiences involve customized travel plans and activities to match an individual’s unique preferences and interests, creating a tailored and memorable journey. This approach leverages data analytics, artificial intelligence (AI), and customer feedback to create unique, customized journeys that enhance the overall travel experience.
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