The Business Research Company’s report on the Pet Oral Care Products Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the pet oral care products market further?
The high prevalence of dental diseases in pets is expected to propel the growth of the pet oral care products market going forward. Dental disease refers to a range of conditions that can result in discomfort, pain, and potential health complications for pets that affect their oral cavity, including the teeth, gums, and supporting structures. Pet oral care products help by cleansing the oral cavity, freshening the breath, and maintaining good oral hygiene, thereby preventing dental diseases. For instance, in September 2022, according to RSPCA Australia, an Australia-based independent, community-based charity providing animal care and protection services, dental disease is the most prevalent health issue in pets, affecting 70% of cats and 80% of dogs by the age of three. Furthermore, in March 2023, according to the Royal Veterinary College, a UK-based veterinary institutions, periodontal disease is the most frequently diagnosed condition in cats in the UK. The study revealed that 15.2% of cats are diagnosed with the disease each year, affecting an estimated 1.8 million cats annually, with many cases likely remaining undiagnosed. Therefore, the high prevalence of dental diseases in pets is driving the growth of the pet oral care products market.
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What are the key factors influencing the forecasted market size of the pet oral care products industry?
The pet oral care products market size has grown strongly in recent years. It will grow from $2.06 billion in 2024 to $2.18 billion in 2025 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to increased pet ownership, awareness of pet dental health, veterinary recommendations, humanization of pets, and prevalence of dental issues in pets
The pet oral care products market size is expected to see strong growth in the next few years. It will grow to $2.88 billion in 2029 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to a focus on preventive pet care, innovation in product formulations, e-commerce and pet specialty retail, increasing veterinary recommendations, rise in pet dental insurance programs. Major trends in the forecast period include the development of enzymatic toothpaste and gels, market emphasis on breath freshening products, integration of smart and connected oral care devices, and collaborations for specialized pet oral care solutions.
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Who are the leading competitors in the pet oral care products market?
Major companies operating in the pet oral care products market include Mars Incorporated, Boehringer Ingelheim International GmbH, Nestlé Purina PetCare Company, Colgate-Palmolive Company, Kao Corporation, Central Garden & Pet Company, Hill’s Pet Nutrition Inc., Blue Buffalo Co. Ltd., Virbac Corporate, Dechra Pharmaceuticals plc, Compana Pet Brands, Vetoquinol SA, Manna Pro Products LLC, Nutrix LLC, TropiClean, Kaytee Products Inc., Ceva Animal Health LLC, AllAccem Inc., HealtyMouth LLC, imRex Inc., PetzLife Products Inc., Kane Biotech, Natural Pet Innovations
Which emerging trends are set to transform the pet oral care products market landscape?
Product innovation is a key trend gaining popularity in the pet oral care products market. Major companies operating in the pet oral care products market are developing new products to sustain their position in the market. For instance, in January 2023, TEEF for Life, a US-based company engaged in dog oral care, launched two new supplements Selective Microbial Metabolism Regulation Technology (SMMRT) and Protektin42 to help promote oral health in pets. Selective Microbial Metabolism Regulation Technology (SMMRT) has been clinically shown to increase healthy bacteria and inhibit the growth of germs linked to tooth disease in both people and animals. The other new product, Protektin42TM, aims to treat the underlying causes of gum disease, tooth decay, and foul breath in canines. Protektin42 is a pre-and postbiotic supplement that is made with human-grade, plant-derived components and is available as a powder that can be mixed with water.
How do different geographies compare in terms of market share and growth potential in the pet oral care products market?
North America was the largest region in the pet oral care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet oral care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Which major segments of the pet oral care products market are experiencing the fastest growth?
The pet oral care products market covered in this report is segmented –
1) By Product Type: Toothpaste, Toothbrushes, Dental Wipes, Dental Chews, Oral-Care Food Additives, Oral-Care Water Additives, Other Products
2) By Pet Type: Dogs, Cats, Other Pets
3) By Distribution Channel: Super markets And Hyper markets, Online Channels, Specialized Pet Shops, Veterinary Channels, Other Distribution Channels
4) By Application: Residential, Commercial
5) By End-Use: Veterinary Hospitals, Private Clinics, Home Care, Colleges And Universities
Subsegments:
1) By Toothpaste: Enzymatic Toothpaste, Non-Enzymatic Toothpaste, Flavored Toothpaste
2) By Toothbrushes: Finger Brushes, Standard Dog Toothbrushes, Cat Toothbrushes, Electric Toothbrushes
3) By Dental Wipes: Textured Dental Wipes, Antimicrobial Dental Wipes, All-Natural Dental Wipes
4) By Dental Chews: Rawhide Dental Chews, Grain-Free Dental Chews, Enzymatic Dental Chews, Dental Bones and Treats
5) By Oral-Care Food Additives: Water-Soluble Oral Care Powders, Liquid Oral Care Additives, Treats with Oral-Care Benefits
6) By Oral-Care Water Additives: Antibacterial Water Additives, Breath Freshening Water Additives, Enzymatic Water Additives
7) By Other Products: Oral-Care Gels, Breath Freshening Sprays, Dental Kits
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How is the pet oral care products market defined, and what are its core characteristics?
Pet oral care products are specially formulated items that help maintain good oral hygiene and promote the overall oral health of pets. They are used for maintaining pets’ oral health in plaque and tartar, and gum disease prevention.
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