What are the recent trends in market size and growth for the photo printing and merchandise market?
The photo printing and merchandise market size has grown strongly in recent years. It will grow from $21.54 $ billion in 2024 to $22.81 $ billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to rising demand for personalized gifts fueled growth in custom photo products, increasing adoption of digital cameras and smartphones boosted photo printing volumes, growing interest in DIY and creative projects led to higher sales in photo merchandise, expanding e-commerce platforms facilitated easier access to photo printing services and rising disposable income enabled consumers to spend more on custom photo items.
The photo printing and merchandise market size is expected to see strong growth in the next few years. It will grow to $28.41 $ billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to advancements in printing technology are expected to enhance product quality and customization options, the growing popularity of social media will drive demand for photo prints and personalized merchandise, increasing use of augmented reality (ar) in photo products will offer new interactive experiences, rising trend of home decor personalization will fuel demand for custom photo prints and expansion of online and mobile printing services will make photo merchandise more accessible. Major trends in the forecast period include enhanced integration of artificial intelligence (AI) in design and customization tools, growth in subscription-based photo printing services offering regular deliveries of custom prints, the rise of eco-friendly photo printing solutions as consumers seek sustainable options, increased focus on high-quality, premium photo products to cater to affluent consumers and development of new materials and finishes for unique photo merchandise experiences.
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How have varous drivers impacted the growth of the photo printing and merchandise market?
The increasing adoption of online shopping platforms is expected to propel the growth of the photo printing and merchandise market going forward. Online shopping platforms are digital marketplaces where consumers can browse, purchase, and receive products and services over the Internet. Online shopping platforms are experiencing growth due to the increasing convenience and accessibility they offer to consumers, allowing for easy comparison, wide product selection, and home delivery. Online shopping platforms facilitate photo printing and merchandise by providing accessible and customizable options for consumers to create and purchase personalized products. For instance, in May 2024, according to a report published by the Census Bureau of the Department of Commerce, a US-based governmental organization, e-commerce sales reached approximately $1,118.7 billion in 2023. For the first quarter of 2024, total retail sales were estimated at $1,820.0 billion. E-commerce sales during this period saw an 8.5% increase (±1.1%) from the same quarter in 2023, while total retail sales grew by 2.8% (±0.5%). Therefore, the increasing adoption of online shopping platforms is driving the growth of the photo printing and merchandise market.
What are the primary segments of the photo printing and merchandise market?
The photo printing and merchandisemarket covered in this report is segmented –
1) By Product: Calendars, Cards, Mugs, Photo Books, Photo Gifts, Prints, T-Shirts, Wall Arts, Other Products
2) By Mode: Desktop, Mobile
3) By Distribution Channel: Instant Kiosk, Over The Counter, Retail, Online
Subsegments:
1) Calendars: Wall Calendars, Desk Calendars, Customizable Calendars
2) Cards: Greeting Cards, Postcards, Invitations
3) Mugs: Standard Mugs, Travel Mugs, Custom Photo Mugs
4) Photo Books: Softcover Photo Books, Hardcover Photo Books, Layflat Photo Books
5) Photo Gifts: Personalized Photo Frames, Custom Keychains, Photo Puzzles
6) Prints: Standard Prints, Enlargements, Canvas Prints
7) T-Shirts: Custom Printed T-Shirts, Photo-Printed T-Shirts, Sports Team T-Shirts
8) Wall Arts: Framed Prints, Canvas Wall Art, Metal Prints
9) Other Products: Phone Cases, Tote Bags, Stickers
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Which firms are leading the photo printing and merchandise market?
Major companies operating in the photo printing and merchandise market are Amazon.com Inc., Walgreens, Tesco plc, Cimpress plc, Shutterfly Inc., American Greetings Corporation, Eastman Kodak Company, Cewe Stiftung & Co KGaA, Card Factory plc, Printful Inc, FUJIFILM Corporation, Photobox Ltd, District Photo Inc, Zazzle Inc, Minted LLC, Miller’s Professional Imaging, Mpix, Moo Print Ltd, Blurb Inc, Printique, Bay Photo Lab, Snapfish LLC
How will industry trends affect the trajectory of the photo printing and merchandise market?
Major companies operating in the photo printing and merchandise market are focusing on technological advancements such as spatial computing to gain a competitive edge. Spatial computing allows for immersive and interactive photo experiences by integrating digital and physical elements. This technology enables users to print photos with 3D effects and augmented reality features, enhancing the personalization and appeal of photo products. For instance, in February 2024, Pictarine, a France-based photo management web app, partnered with Walgreens Photo, a US-based provider of photo services, to launch Picta Studio, an innovative app designed specifically for the Apple Vision Pro that aims to transform the photo printing experience. This collaboration enables users to preview their photo creations in an innovative manner and print them at Walgreens locations with same-day service. The introduction of Picta Studio not only improves the photo printing experience but also aligns with current market trends, including personalization and technological integration.
Which geographic trends are shaping the photo printing and merchandise market, and which region has the highest market share?
Europe was the largest region in the photo printing and merchandise market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the photo printing and merchandise market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Photo Printing And Merchandise Market Report 2025 Offer?
The photo printing and merchandise market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Photo printing and merchandise refers to the industry that provides services for printing digital photos onto various products. The sector combines traditional printing techniques with digital technologies to create custom, high-quality photo products. It caters to both individual consumers and businesses, offering a wide range of options for personal and promotional purposes.
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