Platysmaplasty treatment is a surgical procedure aimed at improving the appearance of the neck by tightening the muscles and reducing excess skin. It specifically targets the platysma muscle, which can become lax over time due to aging or weight loss, leading to the development of neck bands or a turkey-wattle appearance.
Sizing and Forecast
The platysmaplasty treatment market size has grown strongly in recent years. It will grow from $1 billion in 2023 to $1.08 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to aging population demographics, increasing awareness about cosmetic procedures, technological advancements in surgical techniques, a rise in disposable income, and the and the influence of celebrity culture.
The platysmaplasty treatment market size is expected to see strong growth in the next few years. It will grow to $1.47 billion in 2028 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to growing demand for minimally invasive procedures, advancements in non-surgical alternatives, the expansion of medical tourism, regulatory changes affecting safety standards, and shifting societal attitudes towards aging and appearance. Major trends in the forecast period include increasing demand for minimally invasive procedures, the adoption of advanced technology such as robotic-assisted surgery, growing preference for outpatient procedures, the expansion of the aging population demographic, and the and the development of customized treatment plans tailored to individual patient needs.
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Segmentation & Regional Insights
The platysmaplasty treatment market covered in this report is segmented –
1) By Procedure: Surgical Procedure, Non Surgical Procedure
2) By Gender: Male, Female
3) By End-Use: Cosmetic Surgery Clinics, Hospitals
North America was the largest region in the platysmaplasty treatment market in 2023. The regions covered in the platysmaplasty treatment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
The increasing demand for cosmetic procedures is expected to propel the growth of the platysmaplasty treatment market. Cosmetic procedures encompass a range of surgical and non-surgical interventions to enhance or alter a person’s physical appearance for aesthetic purposes. The increasing demand for cosmetic procedures is driven by societal emphasis on appearance, advancements in medical technology, and growing acceptance of aesthetic enhancement to boost self-confidence and improve overall well-being. Platysmaplasty treatment is used in cosmetic procedures to address sagging or aging skin in the neck area, providing patients with a rejuvenated and youthful appearance. For instance, in September 2023, according to a report published by the International Society of Aesthetic Plastic Surgery (ISAPS), a US-based organization for aesthetic plastic surgery, plastic surgeons worldwide witnessed an 11.2% overall rise in procedures, conducting over 14.9 million surgical and 18.8 million non-surgical interventions, surpassing the 12.8 million surgical and 17.5 million non-surgical procedures performed in 2021. Therefore, increasing demand for cosmetic procedures will drive the growth of the platysmaplasty treatment market.
Key Industry Players
Major companies operating in the platysmaplasty treatment market are Mayo Clinic, Cleveland Clinic Foundation, Duke Health, Lumenis Ltd., Cutera Inc., Lutronic Corporation, Sinclair Pharma plc, Candela Corporation, Merz Aesthetics, Piedmont Plastic Surgery & Dermatology, Quanta System S.p.A., Long Island Plastic Surgical Group, Westlake Dermatology & Cosmetic Surgery, Allergan Aesthetics, The Esthetic Clinics, Cadogan Clinic, BTL Aesthetics Inc., Avenue Plastic Surgery, Dr. Cat Plastic Surgery, Los Angeles Plastic Surgery Clinic, Nazarian Plastic Surgery, The Istanbul Aesthetic Center, Cypris Medical, Marina Plastic Surgery, Elite Plastic Surgery
The platysmaplasty treatment market report table of contents includes:
1. Executive Summary
2. Platysmaplasty Treatment Market Characteristics
3. Platysmaplasty Treatment Market Trends And Strategies
4. Platysmaplasty Treatment Market – Macro Economic Scenario
5. Global Platysmaplasty Treatment Market Size and Growth
…………………….
32. Global Platysmaplasty Treatment Market Competitive Benchmarking
33. Global Platysmaplasty Treatment Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Platysmaplasty Treatment Market
35. Platysmaplasty Treatment Market Future Outlook and Potential Analysis
36. Appendix
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